Moderator: Kendall Allen, vice chair, Producers Guild of America, New Media Executive Council-East Judges: George Faulkner, program manager-social brand engagement, IBM Jason Jercinovic, president, Euro RSCG Felicia Wong, director of interactive television, Showtime Networks Pitches: Don Faller, producer, Doublewide Media Kevin Berrey, executive producer, Screaming Panda

1. Winning the Work
The Art of the Video Pitch
April 16, 2012
DIGIDAY Video Upfront
New York City

2. Who We Are
• More than 5,100 members of film, television, and new media
• The PGA New Media Council -- 700 producers of web series,
mobile content, videogames, DVD/Blu-ray, special venue
entertainment, and transmedia
• First professional organization to codify new media producer credits
• In 2010, the PGA New Media Council also recognized transmedia
producers
• PGA East has 1,100 members (#1,000 was M. night Shamalyan)
and is based in New York, with chapters in Philadelphia,
Washington DC, and later this year Atlanta and Boston
• Offers healthcare, training, mentoring, TV and film screenings (75+
last year in New York often with producer, director, cast Q&A)
• More than 30 DVD screeners each year for our consideration, and
access to innumerable industry events

3. Who We Are
Moderator: Kendall Allen, Vice Chair, Producers Guild of America, New
Media Executive Council, East @Kendall_M_Allen
Production Companies Pitching:
• Don Faller, Producer, Double Wide Media @doublewidemedia
• Kevin Berrey, Executive Producer, Screaming Panda
@screamingpanda
Judges:
• George Faulkner, Program Manager, social brand engagement, IBM
@junkstar
• Jason Jercinovic, President, Euro RSCG @jjercino
• Felicia Wong, Director of Interactive Television, Showtime Networks

4. Overview
Double Wide Media and Screaming Panda -- two local video
production companies -- will pitch their concepts for a
hypothetical assignment.
The jury is seated with decision makers representing a brand,
an agency and a creative studio executive -- IBM, Euro RSCG
and Showtime Networks.
The winning production shop will have their work featured in
Digiday following the event -- as well as receive tickets to
Produced By Conference, the celebrated conference for
producers hosted by the Producers Guild of America.
Produced By Conference -- www.producedbyconference.com -- is in its 4th year.
Held at Sony Studios in Culver City June 8-10.

5. Criteria
Originality of overall concept
Commercial viability to prospective audience
Strength of creative idea
Strength of messaging, story-telling
Delivery of pitch
(1=fair; 2=good; 3=excellent)
Judges will consider and rank each pitch and then present their
decision based on best aggregate score.

6. Kendall Allen, PGA, @Kendall_M_Allen
Don Faller, Double Wide Media, @doublewidemedia
Kevin Berrey, Screaming Panda, @screamingpanda
George Faulkner, IBM, @junkstar
Jason Jercinovic, Euro RSCG, @jjercino
Felicia Wong, Showtime Networks