The document discusses opportunities in advertising technology as platforms become more distributed and mobile. It emphasizes focusing on user experience over just adding various technologies. Innovation is seen as a way to address industry issues by finding new approaches to old problems. Key takeaways include building creative solutions simply rather than just buying technologies, and doing the opposite of old mentalities around ad innovations.

1. 1
Presented by:
Jarrod Dicker

2. 2
We don’t “do” technology, we do media:
add a vendor for X, a vendor for Y, a
vendor for Z
Enhancements focused on the
advertiser, not on user experience
With the rapid rise of mobile, we’re trying
to pack more and more heavy
technology into smaller and smaller
spaces
Old Mentalities Around Ad
Innovations
A soft approach — more reactive to incremental changes than proactive
EXPERIMENTATION & DEVELOPMENT

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Where some see disaster, we see
opportunity
The issues facing the industry are
our catalyst for innovation
We’re finding new ways of looking at
old problems
TRANSFORMATION & EVOLUTION
A Transformative Time for
Advertising
With the rise of distributed platforms, the importance of dot comes is
diminished, so what can publishers bring to the table for advertisers

4. 4
RE-
ENGAGE
POSTPULS
E
FUSE FLEXPLAY
AD
BUILDER
ZEUS
IN-
CONTEXT
INSIGHTS
DASHBOARD
PRODUCT

5. 5
Display works
• CTR is 75% higher than the
average for global campaigns on
our site.
• In-view time is 85% higher than the
average for global campaigns on
our site.
• CTR on roadblocked articles is
43% higher than the average for
global campaigns on our site.
• Display works when done right.
ENGAGEMENT

6. 6
• In-view time is nearly 4X higher and
interaction time is over 2X higher than
the averages for global campaigns on
our site.
• More than 1 in 2 users who started
FlexPlay in global campaigns
completed the video.
• Completion rate is over 3X the
average of other in-line video
campaigns on our site.
• Matthew McConaughey is dreamy.
Video
Engagement
ENGAGEMENT

7. 7
• Build over buy
• Creative but simple
• Do the opposite
Key Takeaways
ENGAGEMENT