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STAYING AGILE IN A COMPETITIVE
WORLD
AN INDUSTRY DISRUPTING ITSELF
MORE CAPABLE
CLIENTS
MORE CREATIVE
PLATFORMS
BROADER
MARKETING
ECOSYSTEM
MORE EFFICIENT
PRODUCTION
AGENCIES
VS
MORE CAPABLE
CLIENTS
MORE CREATIVE
PLATFORMS
BROADER
MARKETING
ECOSYSTEM
MORE EFFICIENT
PRODUCTION
PARTNERING
AGENCIES
MORE CAPABLE
CLIENTS
MORE CREATIVE
PLATFORMS
BROADER
MARKETING
ECOSYSTEM
MORE EFFICIENT
PRODUCTION
consumer
engagement
briefing
40MMVIDEO VIEWS
20%INCREASE IN RELEVANC
BREAK SILOS AT THE START OF THE
PROCESS
GIVE EVERYONE THE BROAD
CONTEXT
THINK OF TALENT AS PARTNERS, NOT
THANK YOU

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Staying agile in a competitive world, Digiday Agency Summit, March 2017