Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016
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Xavier Granger's presentation from DPSE Nice in October 2016
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Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016
- 1. Facebook Instant Articles (9 months after) Digiday Publishing Submit Europe 2016
- 2. Libération ? • Founded in 1973 by Jean-Paul Sartre • 4th circulated news daily in France • 130+ journalists Digiday Publishing Submit Europe 2016 2
- 3. Digital @libe 8th daily news website in France 3 Monthly visits 24M Monthly pages views 52M Facebook likes 650K Twitter followers 2.2M Digiday Publishing Submit Europe 2016
- 4. Audience breakdown 4 Mobile first : 62% 39% web mobile, 18% application, 4% Instant Articles mobile 62% desktop 38% Digiday Publishing Submit Europe 2016
- 5. Social Traffic 5 Facebook is social traffic 21% Social 12% Twitter 79% Faceboo k Digiday Publishing Submit Europe 2016
- 6. Instant Article ? 6 Content with a lightning icon in News Feed Open to all publishers since April 2016 Digiday Publishing Submit Europe 2016
- 7. What is Instant Article ? 7 Your content preloaded within the Facebook newsfeed Only available on iOS and Android applications Digiday Publishing Submit Europe 2016
- 8. 8 Facebook says that …. Digiday Publishing Submit Europe 2016
- 9. 9 What did we notice ? Traffic, time spent, reach, monetization Digiday Publishing Submit Europe 2016
- 10. Impact on traffic ? 10 12/2/19 12/11/19 12/20/19 12/29/19 1/7/20 1/16/20 1/25/20 2/3/20 2/12/20 2/21/20 3/1/20 3/10/20 3/19/20 3/28/20 4/6/20 4/15/20 4/24/20 5/3/20 5/12/20 5/21/20 5/30/20 6/8/20 6/17/20 6/26/20 We didn’t loose traffic with Instant Articles Digiday Publishing Submit Europe 2016
- 11. Time spent 11 11:59:00 PM 12:01:45 AM 12:04:30 AM 12:07:15 AM 12:10:00 AM 12/2/19 12/11/19 12/20/19 12/29/19 1/7/20 1/16/20 1/25/20 2/3/20 2/12/20 2/21/20 3/1/20 3/10/20 3/19/20 3/28/20 4/6/20 4/15/20 4/24/20 5/3/20 5/12/20 5/21/20 5/30/20 6/8/20 6/17/20 6/26/20 Readers are spending more time on our content Digiday Publishing Submit Europe 2016
- 12. 12 02:23 Web mobile 04:31 Instant Article 03:03 FB Web Mobile Time spent on Instant Articles is +48% Digiday Publishing Submit Europe 2016
- 13. Reach, Likes … 13 We get +11% Likes on our page and +16% posts reach +16 % Reach +11 % Likes Digiday Publishing Submit Europe 2016
- 14. Monetization 14 Facebook displays an ad every 500 words Use your own ad server or let Facebook sell the ads Digiday Publishing Submit Europe 2016
- 15. 15 $1.4 Lowest eCPM $3.9 Highest eCPM $2.6 Average eCPM Facebook sells ads at a higher price than we do on our mobile website Digiday Publishing Submit Europe 2016
- 16. 16 Are we happy with Facebook Instant Article ? Digiday Publishing Submit Europe 2016
- 17. 17 yes we are Digiday Publishing Submit Europe 2016
- 18. 18 Increase users engagement (time spent, shares) Digiday Publishing Submit Europe 2016 Drives substantial revenues New features, ad formats are rolled out on regular basis