Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web. Presenter: Sandy Shanman, general manager, Appsnack

2. Engage mobile audiences...
Appsnack helps brands and their agencies build rich, engaging, app-like creative experiences
that reach audiences at scale, across mobile and tablet.
Appsnack is a division of Exponential Interactive – a global provider of
advertising intelligence and digital media solutions. Exponential
provides Appsnack the ability to leverage:
•A presence in more than 26 countries
•700+ employees worldwide
•The e-X Advertising Intelligence Platform
•Exponential’s massive proprietary database
•More than 450m unique users every month
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3. Engage mobile audiences...
The worldshelps brands and their agencies build solutions for display, video andexperiences
Appsnack largest brands choose Exponential’s rich engaging app-like creative now mobile
that reach audiences at scale, across mobile and tablet.
Automotive Consumer Technology Retail Travel Telecom
Goods
Appsnack is a division of Exponential Interactive – a global provider of
advertising intelligence and digital media solutions. Exponential
provides Appsnack the ability to leverage:
•A presence in more than 26 countries
•700+ employees worldwide
•The e-X Advertising Intelligence Platform
•Exponential’s massive proprietary database
•More than 450m unique users every month
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4. “Mobile monetization levels …
We are living in a post-PC world…
could surpass desktop within 1-3
Years”
- Mary Meeker (Internet Trends – 5/30)
56%
62% of the worldwide 6.4 B
population has a
increase in
mobile device* 24% annual ad spend on
mobile*
worldwide ad spend
across mobile 1.4 B of all mobile users
have a Smartphone
people access the or tablet*
internet via their
mobile device*
*eMarketer Metrics (Mobile, worldwide 2012)
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5. ...but it’s not just about devices...
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6. It’s about engaging with your audience where they
engage the most...
6

7. …in content they love regardless of operating system,
carrier, and consumption environment.
Mobile web Mobile optimized In-app
Snack Bar MMA Ad Units
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8. Audience engagement starts with the right creative
• Appsnack provides the most dynamic, relevant
and engaging mobile ad formats available
• We create and deliver engaging app-like
creative units
• Our ads have the ability to deliver full-screen,
custom rich-media brand experiences using
any assets and functionality, including location-
based features
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9. Full-page expandable: user initiated engagement
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10. Transform data into intelligence
Aggregate over with associated attributes
Segment users 2 billion daily datatopics
Contextualize based on 50,000 events
Content Location Demographics Device All of the above
Right
I am into fine
I’m a 35 years I own an person, right
wine and in the I live in
old and married iPhone place, right time
market for a Chicago, Il
with 2 children and iPad alongside the
luxury car
right content
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11. Transform data into intelligence
Reach your audience at scale
...with access to thousands of publishers acrossusers
Reach more than 450 million unique monthly mobile
and tablet
worldwide…
Content Location Demographics Device All of the above
The right person,
I am into fine in the right
I’m a 35 years I own an
wine and in the I live in place, at the
old and married iPhone and iPad
market for a Chicago, Il right time
with 2 children
luxury cars along the
right content
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12. The Appsnack advantage…
We helps brands and their agencies build rich, engaging, app-like creative experiences that
reach audiences at scale, across mobile and tablet.
Engaging app- Intelligent Reach your
like ad units targeting audience at scale Mobile audiences engaged
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13. Thank You
Sandy Shanman
General Manager, Appsnack
Sandy.Shanman@appsnack.com
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