Justin Festa presentation at DPROG Palm Beach, FL, in November 2016

1. Investing In Improving The Publisher Experience
Justin Festa
EVP of Digital

2. @LittleThingsUSA2
Optimize To Meet Advertiser Objectives
BRANDING
CONVERSION
CPC

3. @LittleThingsUSA3
Don’t Forget About User Experience
W 18-24
5.2 Million
W 25-34
9.2 Million
W 25-54
15.3 Million
W 55+
7.5 Million
SHARE RATE
3X Higher
LittleThings Audience:
67% Women

4. @LittleThingsUSA4
Always Be Testing
One change can impact:
• Site sessions
• Shares
• Page views per session
• RPM
A • B • C A • B • C • D

5. @LittleThingsUSA5
Wrap Up
Optimize To Meet
Advertiser Objectives
Don’t Forget About
User Experience
Always Be Testing