How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
1. HOW HORIZON MEDIA COLLABORATES
WITH MEDIA SELLERS TO INCREASE ROI
FOR THEIR BRANDS
Mary Shirley, SVP Digital, Horizon Media/Eden Road Trading
Dina F. Smyth, VP Activation, US, Nielsen
In an analysis of 30 display studies, brand lift increased by an average of 31% when non-viewable responses were filtered out of the exposed group. In other words, by optimizing your campaign for viewability, you can increase brand lift by a third.