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How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

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Digiday
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Jeff Rosenblum's presentation from DCMS Park City in August 2016

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How Challenger Brands Become Passion Brands Jeff Rosenblum Founding Partner of Questus www.questus.com
Act I: Welcome To The Revolution
PASSION BRANDS Macro Micro Category Level Brand Level
9
10
Performance
Act II: The Brand Hierarchy
Frictionless Leadership Frictionless Categories Frictionless Commerce Frictionless Advertising Macro Micro Media Org The Brand Hierarchy
How Do I Help People Get More Out Of My Category? Macro Friction
Act III: Physician Heal Thyself
Jeff Rosenblum Founding Partner of Questus www.questus.com
How Challenger Brands Become Passion Brands Jeff Rosenblum Founding Partner of Questus www.questus.com

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How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016