Presented by Zoë Lefeuvre

1. Revolve, 2019’s hottest IPO,
creates innovative customer
journeys with Cordial
Zoë Lefeuvre
Senior Product Marketing Manager, Cordial
Enter now to win a $100 REVOLVE gift card
cordial.com/glossyforum

2. Enter now to win
a $100 REVOLVE
gift card
cordial.com/glossyforum

3. Today’s Agenda
3
o Who is Revolve?
o Data, Tech and Teams
o Who Is Cordial?
o Iteration Leads to Innovation
o Revolve’s Strategies for Success and Results
3

4. Image Here
Who Is Revolve?
o Leading Millennial Destination for Online Fashion
o Data-driven Merchandising Model
o Unique Owned Brand Platform
o Proprietary, Scalable Technology and Data Analytics
Platform
Target Goal: Connected Consumer Experience

5. What Drives Retail Success Today?
Personalization remains a
key reported challenge
Data
Customer data is single biggest
barrier to personalization
Lack of unified data strategy
remains a “goal rather than reality”
Retailers consolidating
MarTech platforms
Tech
43% reducing overall MarTech spend
by consolidating MarTech to re-
prioritize budgets
Retailers’ strategy is to find savings
and establish better processes with
consolidated MarTech
Continue to invest in marketing
strategies and technologies with
demonstrated success
Teams
73% maintaining or increasing 2018
email marketing spend
45% of marketers planning to increase
expenditure into push
& in-app notifications | 58% plan to
increase SMS messaging spend

6. How does
Revolve
stack to win?
Data
Tech
Teams
Revolve has cross functional (marketing, design and
product development) bi-weekly brainstorms to create
a backlog of experiments to drive the best results from
their marketing campaigns.
Cordial powers email and PUSH, their two highest
performing channels allowing them to use data from
one channel to inform the other in real-time.
Product level personalization is most successful
therefore it is implemented in nearly all emails. These
are consistently tested through Cordial’s Sculpt tool
making it easy to drag and drop.

7. “We found that marketers who are what we call
”integrators” – those who have united data and
creativity – grow their revenues at twice the
average rate of S&P 500 companies: at least 10
percent annually versus 5 percent.”
- McKinsey June 2018
Breaking down silos
reaps rewards

8. Cordial is trusted by amazing brands

9. From #RevolveAroundTheWorld
to Influencer Brands
Iteration leads to
innovation

10. From Standard Order Confirmation
to ”You May Also Like”
Iteration leads to
innovation

11. “Emails deliver the most value when their content meets the
expectations set during registration. Content should be engaging
and personalized - for instance, it should tailor content to past
email behavior, customize offers to the user’s content at the
time of message open, and include multiple calls to action.
Shar vanBoskirk
VP, Principal Analyst, Forrester

12. Connected Consumer
Experience: Use Case
Great transactional messages provide insight and
assistance to users.
Revolve goes a step further. In addition to giving
customers status updates on when their return has
arrived and been processed, they also include relevant
imagery of similar styles to the returned item in an
attempt to help you find something better for the next
purchase.

13. Connected Consumer
Experience: Use Case
Order confirmation emails are a great visual reminder
of the item you are excited to get in the mail (and with
Revolve your order usually arrives with UPS 2nd Day
air).
Revolve takes these emails up a notch by enticing you
to go back and add on to your order featuring
complimentary items within this email.

14. 14
You may also like More from your favorite designers
Connected Consumer Experience: Use Case

15. 15
We saw you looking at these Don’t forget to bag these up
Connected Consumer Experience: Use Case

16. Transitioned from batch messaging to 1:1
personalized communications.
Implemented a triggered messaging
program that now accounts for over 20%
of their revenue.
Personalized campaigns now have
a 2X engagement rate over their
batch campaigns.
Revolve Key Results

17. 3.3M
Instagram
Followers
9.4M
Website Visits
Monthly
$279
Average
Order Value
70%
Sales Driven by
Influencers
79%
Sales Delivered
Full Price
$498.7M
2018 Net Sales
Numbers Never Lie

18. Thank You