Presented by Andrew Eklund

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24 YEARS
THE AGENCY
WITH DIGITAL
BONES
Company Highlights:
● Founded in 1995 by, well, me
● One of the first digital
agencies in the U.S.
● Based in Minneapolis
● “Best Places to Work” (five
years running)

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My world has been dominated by knuckleheads

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1995
Dot
Com
May ’01 – NASDAQ Crash
Sept 11th
HISTORY
ON PERMANENT REPEAT

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2003
Digital
Marketing
Derivative Markets
2008
Birth of RTB
HISTORY
ON PERMANENT REPEAT

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2019
Media
Mix
Trade Wars
Acceleration of
Biddable TV/Radio
HISTORY
ON PERMANENT REPEAT

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FUTURE
OLYMPICS & ELECTION WON’T SAVE TV

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Survivors of the past 20 years have all been digital.

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Your Dad’s
Music
Punk Rock
Vs.

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Vs.

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What does it
mean to be a
punk brand?

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Album
Release
DIGITAL
CAMPAIGN
Promoting this emerging artist’s album called for a revolutionary way to engage a highly mobile audience.
GEO-FENCED
BY LATITUDE
& LONGITUDE
DIGITAL
OUT-OF-HOME
LAUNCHED
DEVICE IDs
STORED FOR
REMARKETING
BREAKTHROUGH MOBILE
REMARKETING CAMPAIGN
DELIVERED THROUGH
DISPLAY, PRE-ROLL &
SPOTIFY VIDEO
ID
This 2-month
campaign ran in
Manhattan and LA.
PUNK BRANDS
HACK THE TECH!

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HACKING THE TECH
MALL OF AMERICA

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OUR APPROACH
OWN YOUR DATA
First party data – the data you own
about your audiences – is the gift
that keeps on giving. The more we
create together, the better we become
by being increasingly less reliant
on third-party publishers and
media companies.
Why buy what you can own?
And when you own, we can build,
trade, and convert at a much
lower cost with higher returns.

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BEST APPROACH
HIGH-PERFORMANCE OUTCOMES
In order to deliver the most optimal
performance and outcomes, or High
Energy work, Creative, Data and
Media need to work in concert
together.
The moment one of these
components is not aligned, you get
Low Energy work.

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OUR APPROACH
HIGH-ENERGY OUTCOMES
We optimize all digital tactics and consistently A/B test, adjusting
the channels and mix to maximize campaign performance (i.e.,
conversions and click-through rates).
BIDDABLE MEDIA

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Get ready for true
INTERACTIVE

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AFTER 25 YEARS
STILL APES THROWING SHIT

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DIGITAL
OUT-OF-
HOME
NATIVE VIDEO
SPOTIFY
VIDEO
DISPLAY
MOBILEFACEBOOK TWITTER INSTAGRAM SEM
TOUCHTUNE
S
AUDIO TV
Web Sites

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WANT THAT.

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