Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Digiday Hot Topic Advanced TV | Tastemade
1. J AY H O L Z E R
MOVI NG B EYON D “TH E SP OT”
B R A N D E D C O N T E N T I N T H E A G E O F A D VA N C E D T V
EX ECUTIV E PRODUCER & HEAD OF NE TWORK
4. Branded TV Content Opportunity
1. 86% of all B2C* companies employ some sort of content marketing. These are the same advertisers spending massive
advertising dollars in the traditional and programmatic space, but most branded content is still distributed via social /
video platforms.
2. Major network like ABC have signaled their intent to decrease their overall ad load, and there’s an opportunity to fill that
space as established and new networks continue to redefine the traditional “network clock.”
3. TV Advertising is still incredibly effective, and marketers still rank TV higher than digital in its ability to “build an
emotional connection with a brand**”
*Content Marketing Institute B2C North America Trends, Dec 2018
**Adobe Q42018 TV Buyer Survey
5. Branded TV Content Opportunity
By 2018, we had worked on hundreds of branded content campaigns, creating and distributing custom content for most of
the World’s biggest brands.
Distribution was primarily on Facebook, YouTube, Instagram and Snapchat.
6.
7. Tastemade / Capital One
1. Increase Capital One’s key brand metrics.
2. Associate the brand with purpose-driven travel.
3. Generate conversation around what the brand stands for.
Campaign Goals:
8.
9. Tastemade / Capital One
“The Purpose Project” a multi-episode original series where we sent chefs, influencers and celebrities on purpose-driven
trips to connect with local communities.
10. Distribution Strategy
FULL EPISODES AND TUNE-IN MESSAGING
O&O
TRAVELTRAVEL
SOCIAL EXTENSIONS
- Distributed as a prime time, half-hour program across Tastemade’s Streaming TV Network
- A non-standard ad clock, with “Limited Commercial Interruption” presented by Capital One
- Syndicated across multiple day and week parts to maximize reach across their entire target.
- Additional distribution to drive tune-in and engagement across Tastemade’s social audience.
Drove double-digit increases in all key brand affinity metrics.
11. J AY H O L Z E R
EX ECUTIV E PRODUCER & HEAD OF NE TWORK
J AY @ TA S T E M A D E . C O M
