View the results from DPS' snap poll of attendees.

2. How do you reach the majority
of your mobile readers?
16%
64%
16%
4%
Response design Mobile-optimized An app None of the above

3. What format is most promising for
closing the mobile revenue gap?
56%
32%
12%
0%
Native CM In-stream/pre-roll video Custom/high-impact
rich media
None of the above

4. Directly-sold premium campaigns will
account for how much revenue in 2014?
6%
28%
39%
28%
0%
75% or more 50% - 74% 25% - 49% 10% - 24% Less than 10%

5. How many vendors does it take to deliver a
premium campaign across screens?
(Include in-house & creative services.)
9%
48%
13%
30%
One A few (2 - 3) Many (4 - 5) Too many (6 or more)

6. What’s the biggest obstacle to selling
multi-screen premium campaigns?
35%
13%
35%
17%
Advertiser demand Sales force knowledge Vendor complexity None of the above

7. Thank you!