Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14

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Digiday

Jeremy Crandall from Adroit Digital presentation deck from Digiday Retail Summit, 7.27.14

Marketing

Goldilocks in the
Ad Tech Forest:
Finding Your
“Just Right”

Open RTB
Private Marketplace /
Automated Guaranteed Deals
Large Scale Private Marketplaces
& Private Exchanges

Platform-Specific Ad Server
3rd Party Ad Server
Multi-Touch Attribution

Operational Reports
Self-Serve Analytic Platform
Bleeding Edge, New Metrics e.g. vCPM

Basic RTB
RFP, I/O and Billing Procedures
Virtuous Campaign Cycle

Blind Trust in the Black Box
Interrogation & Investigation –
Leveraging the Insights
BYOA (Bring Your Own Algorithm)

Buying off the Shelf 3PDP Segments
Becoming Savvy About Your Own
First Party Data (+ CRM)
Data Modeling

RTB
PMP
Multi-PMP
Platform
Ad Server
3PAS
Multi-Touch
Operational
Self-Serve
Analytics
New Metrics
Basic
RTB
I/O
RFP
Virtuous
Campaign
Cycle
Black Box
Insights
BYOA
3PDP
1st Party
Savvy
Modeling
m

At Adroit Digital, We’ve Got All
Sizes!
So, How Will You Find Your
“Just Right”?

Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14

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Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14

5. Goldilocks in the Ad Tech Forest: Finding Your “Just Right”

8. Open RTB Private Marketplace / Automated Guaranteed Deals Large Scale Private Marketplaces & Private Exchanges

9. Platform-Specific Ad Server 3rd Party Ad Server Multi-Touch Attribution

10. Operational Reports Self-Serve Analytic Platform Bleeding Edge, New Metrics e.g. vCPM

11. Basic RTB RFP, I/O and Billing Procedures Virtuous Campaign Cycle

12. Blind Trust in the Black Box Interrogation & Investigation – Leveraging the Insights BYOA (Bring Your Own Algorithm)

13. Buying off the Shelf 3PDP Segments Becoming Savvy About Your Own First Party Data (+ CRM) Data Modeling

14. RTB PMP Multi-PMP Platform Ad Server 3PAS Multi-Touch Operational Self-Serve Analytics New Metrics Basic RTB I/O RFP Virtuous Campaign Cycle Black Box Insights BYOA 3PDP 1st Party Savvy Modeling m

15. At Adroit Digital, We’ve Got All Sizes! So, How Will You Find Your “Just Right”?

16. At Adroit Digital, We’ve Got All Sizes!

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