The document discusses Jay-Z releasing his new album "Magna Carta Holy Grail" in an unprecedented way by making it available for free download via a customized app for one million Samsung Galaxy smartphone users before its general release. It promotes creating influence through collaboration rather than transactions, and breaking new rules in the music industry by releasing the album this way. It also encourages sharing the app with other Galaxy owners on social media to help spread the word about the release.

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2. INFLUENCE
The act or power of producing an
effect without apparent exertion of
force or direct exercise of command.
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6. Disintermediation
Creating influence through
COLLABORATION
not transaction.
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8. +
A shared passion for
changing the game.
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10. The Next Big Thing
Never been done before
Authentic
Change some rules
Don’t smell like marketing
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12. A
One-to-many
Platform
“WE DON’T HAVE ANY RULES,
EVERYONE’S TRYING TO FIGURE IT
OUT. THAT’S WHY THE INTERNET
IS LIKE THE WILD WEST. WE NEED
TO WRITE THE NEW RULES.” JAY-Z
For immediate release:
revolutionary
new album,
“Magna Carta Holy Grail,” to fans around the world.
free for one million Samsung Galaxy S® III, Galaxy S® 4 and
Galaxy Note® II users via customized mobile app
on June 24th.
Download Magna Carta app:
www.magnacartaholygrail.com.
unprecedented inside look into album creation
inspiration of new songs.
Share app with other Galaxy owners via
Facebook, Twitter, and Google+ or S Beam
July 4th at 12:01 am ET app officially unlocks album
72 hours before on sale release.
“Something special for fans.” Todd Pendleton
Breaking new ground.”
WWW.MAGNACARTAHOLYGRAIL.COM
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Samsung,
#MAGNACARTA

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14. Telling a
STORY
watch
the
spot
If 1 Million records gets SOLD and billboard doesn’t report it, did it
happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII
Mr. Carter / @S_C_, 10:34 am, 17 june 2013
14,984 RETWEETS 4,201 FAVORITES
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17. Creating the
NEXT BIG THING
in Music
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19. What’s
NEXT?
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