Joie Healy from Cisco's presentation deck from Digiday Platform Summit, August 15, 2014.

1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Joie Healy
Sr. Manager Social Media Corp Comms
@JoieHealy

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Average smartphone usage grew 50% in 2013.
By 2018, mobile-connected tablets will generate nearly
double the traffic generated by the entire global mobile
network in 2013.
72% of all Internet users are active on social media
71% of users access social media from a mobile device
Twitter boasts 215 million monthly active users

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Content consumption is changing.
Desktop, tablet, smartphone – content must be
optimized for sharing across all platforms.
In a consumer-heavy landscape, it is difficult to
stand apart.

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
• By launching The Network, Cisco’s Technology News Site, we took an
owned approach to content creation
• The Network was our answer to the boom of brand journalism and
corporate newsrooms
• Video, press releases, executive profiles, contributed content and
infographics all were housed under one hub

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
As mobile and social consumption spiked, we launched more high-profile
initiatives optimized for social sharing and mobile consumption.

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
• Social media allows you to be your own microphone
• All content created across Cisco content platforms gets syndicated and
cross-promoted via social channels

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
August 18, 20147

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
August 18, 20148
The landscape is multi-dimensional. Content must
cater to multiple platforms…
…and be optimized for social sharing.
Align content with the goals of your organization,
and take and educational approach to story telling.
Have fun with it!

9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Joie Healy
Sr. Manager Social Media Corp Comms
Any questions?
@JoieHealy

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Joie Healy
Sr. Manager Social Media Corp Comms
Any questions?
@JoieHealy