In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Tech Talk with Quantcast: RTB: The Connected Opportunity
1. RTB: The Connected Opportunity
Peter O’Sullivan, Senior Sales Director, Western Region
psullivan@quantcast.com
415-730-1926
| Copyright 2014 Quantcast | Confidential
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2. About Quantcast
The most effective advertising from the people who really get audiences
Quantcast Measure
Quantcast Advertise
Measures millions of customer behaviors in
the moment.
Knows your customer’s next move, so you
can make yours first.
Directly measuring audiences spanning
hundreds of millions of web destinations
| Copyright 2014 Quantcast | Confidential
Advertising that acts on real-time
audience behavior.
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4. Key ingredients for success in RTB
Big
Data
Real Time
Modeling
Real Time
Buying
TM
| Copyright 2014 Quantcast | Confidential
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5. Quantcast’s solutions are powered by
un-replicable assets
100M
Access browsing
behavior of +100M
destinations
245M
Quantcast sees more
than 245 million
U.S. Internet users
800X
We see each U.S.
consumer over 800
times per month
“...among the top five data processing organizations in the world...” - Neuralytics
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| Copyright 2014 Quantcast | Confidential
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6. What happens when the ingredients work
together?
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| Copyright 2014 Quantcast | Confidential
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7. Peter O’Sullivan, Senior Sales Director, Western Region
psullivan@quantcast.com
415-730-1926
Thank you.
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| Copyright 2014 Quantcast | Confidential
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Hinweis der Redaktion
John Wanamaker quoteNot knowing what impact an ad has had on an audience has been one of the fundamental problems of advertising until nowThe internet has created a huge opportunity through real time advertisingLet me explain. Everytime you go to a website, there is a high chance that while your page is loading there is an auction taking place from the ad slot on that page. There are a number of companies out there (including Quantcast) bidding to show you an ad at that moment in time. Advertisers now have the most powerful tools at their disposal to be the best marketers they can through the use of data. Data and science can now be used to deliver advertising rather than human intuitionThis is by far the biggest opportunity that advertising has seen since the dawn of mass communication. The promise of the internet is being fulfilledAnd it is all being powered by Real time bidding (RTB)
Capture every opportunity with a unified, real-time view of consumer behavior
Capture every opportunity with a unified, real-time view of consumer behavior