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Found! A Solution that Creates New
Ad Inventory and Plugs Your Data Leak

                 Rebecca Watson
      Vice President, Business Development
                 RadiumOne, Inc.



                                             www.po.st | ©2012 All Rights Reserved | 1
www.po.st | ©2012 All Rights Reserved | 2
Advertisers            Publishers

                          My CPMs are
How can we target         declining and third
social influencers and    party ad networks
their friends?            aren’t adding value.




We want new ad formats   How can we generate
that perform. Show us    incremental revenue
something unique.        without a large capital
                         investment?




                                  www.po.st | ©2012 All Rights Reserved | 3
The only sharing platform that provides
 publishers with premium ad revenue




                               www.po.st | ©2012 All Rights Reserved | 4
Customizable Design




                      www.po.st | ©2012 All Rights Reserved | 5
1) Po.st Monetizes Content Sharing Activity




                                 www.po.st | ©2012 All Rights Reserved | 6
Flexible Between Demand Sources

 Ad from RadiumOne’s clients      Ad from your direct clients




We can guarantee you a net     No ad serving fee. Immediate new
$20 CPM at a 100% fill rate.     impressions for your clients.

                                               www.po.st | ©2012 All Rights Reserved | 7
2) Po.st Monetizes Your Video Virality




                                 www.po.st | ©2012 All Rights Reserved | 8
3) Po.st Monetizes Users Who Click Back




                                 www.po.st | ©2012 All Rights Reserved | 9
Premium Interstitial




                       www.po.st | ©2012 All Rights Reserved | 10
Absolutely No Data Leakage




 • We DO NOT sell publisher data to any third parties
 • Your site is NOT bypassed in media buys
 • Your site DOES gain financially by using Po.st


                                         www.po.st | ©2012 All Rights Reserved | 11
RadiumOne: ComScore Top 15 Network




                           www.po.st | ©2012 All Rights Reserved | 12
www.po.st/learnmore
Rebecca Watson
Vice President
Rebecca@RadiumOne.com




                        www.po.st | ©2012 All Rights Reserved | 13

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Po.St Tech Talk at DPS: Found! A Solution that Creates New Inventory and Plugs Your Data Leak

  • 1. Found! A Solution that Creates New Ad Inventory and Plugs Your Data Leak Rebecca Watson Vice President, Business Development RadiumOne, Inc. www.po.st | ©2012 All Rights Reserved | 1
  • 2. www.po.st | ©2012 All Rights Reserved | 2
  • 3. Advertisers Publishers My CPMs are How can we target declining and third social influencers and party ad networks their friends? aren’t adding value. We want new ad formats How can we generate that perform. Show us incremental revenue something unique. without a large capital investment? www.po.st | ©2012 All Rights Reserved | 3
  • 4. The only sharing platform that provides publishers with premium ad revenue www.po.st | ©2012 All Rights Reserved | 4
  • 5. Customizable Design www.po.st | ©2012 All Rights Reserved | 5
  • 6. 1) Po.st Monetizes Content Sharing Activity www.po.st | ©2012 All Rights Reserved | 6
  • 7. Flexible Between Demand Sources Ad from RadiumOne’s clients Ad from your direct clients We can guarantee you a net No ad serving fee. Immediate new $20 CPM at a 100% fill rate. impressions for your clients. www.po.st | ©2012 All Rights Reserved | 7
  • 8. 2) Po.st Monetizes Your Video Virality www.po.st | ©2012 All Rights Reserved | 8
  • 9. 3) Po.st Monetizes Users Who Click Back www.po.st | ©2012 All Rights Reserved | 9
  • 10. Premium Interstitial www.po.st | ©2012 All Rights Reserved | 10
  • 11. Absolutely No Data Leakage • We DO NOT sell publisher data to any third parties • Your site is NOT bypassed in media buys • Your site DOES gain financially by using Po.st www.po.st | ©2012 All Rights Reserved | 11
  • 12. RadiumOne: ComScore Top 15 Network www.po.st | ©2012 All Rights Reserved | 12
  • 13. www.po.st/learnmore Rebecca Watson Vice President Rebecca@RadiumOne.com www.po.st | ©2012 All Rights Reserved | 13