More than two-thirds of Internet page views contain images, but image traffic has traditionally been poorly monetized by publishers. Enter in-image advertising, a new form of contextual advertising that delivers relevant brand campaigns targeted at the photo level. Greg will demonstrate GumGum’s in-image ad units and discuss how premium publishers are using them to drive meaningful incremental revenue. Presenter: Greg Pritchard, senior director of publisher solutions, GumGum

1. IN-IMAGE ADVERTISING: THE
SOLUTION FOR MONETIZING PHOTO
TRAFFIC
Digiday Publishing
Summit October 23, 2012
Greg Pritchard, Sr. Director of Publisher
Solutions
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2. 65-70% OF ALL INTERNET TRAFFIC IS
FROM IMAGE VIEWING
• 3 trillion images online
• Popularity of slideshows is growing across a wide
range of content categories
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3. USERS FOCUS ON IMAGES, NOT BANNERS
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4. USERS FOCUS ON IMAGES, NOT BANNERS
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5. ENTER IN-IMAGE ADVERTISING
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6. TARGETING AT THE PHOTO LEVEL
IMAGE
IMAGE CLUSTERING
RECOGNITION
IMAGE TAG
ANALYSIS
SEMANTIC
ANALYSIS META DATA
KEYWORDS
Chrysler, Challenger, Barracuda, Chrysler Barracuda, Dodge,
Plymouth, sports car, two door, muscle car, Chrysler 300
platform, Dodge Charger, sports coupe, model renamed, Valiant
platform, Motor Trend, rumors
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7. RESULT: A MORE RELEVANT ONLINE EXPERIENCE
Subtle, relevant and timely brand ads
create excitement in the middle of the
page.
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8. GUMGUM FOR PUBLISHERS
In-image ads are a robust, flexible solution
to monetizing your images online.
You can:
•Earn incremental revenue on a rev-share
basis
•Sell your own in-image ad campaigns
•Control frequency caps
•Block specific photos and advertisers as
needed
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9. SIMPLE INTEGRATION
All GumGum services are controlled by a one-time, one-line code embed.
No need to tag photos or redesign your site template!
</sc ript>
v2id = "pubid";
/javasc ript">gg
e="text
<sc ript typ
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10. GUMGUM’S MOBILE SOLUTION
ADS
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11. OUR PARTNERS
PUBLISHERS ADVERTISERS
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12. THANKS!
GREG PRITCHARD
p 310 260 9666
greg@gumgum.com
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