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Using surveys to power your social media campaigns

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These are the slides from the recent webinar by Fredrik Abildtrup

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Fredrik Abildtrup CEO @ TeleFaction fab@telefaction.com www.linkedin.com/in/fredrikabildtrup skype: fredrik_abildtrup Using surveys to power yoursocial media campaigns
Paid, Owned & Earned Media Source: Forrester Research Inc.
Setting the Scene Do youknowyourfollowers/fans? What do theylike, dislike? Whatmakesthemuncertain?
Why it is cool knowing Whenyouknowyouraudience it becomeseasy to: Deliver whattheywant Whentheywant, and How theywant it Whenknowingyour audienceyou powerboost yoursocial mediaprogram
Benefit #1 - Focus
Benefit #2 - Engagewith youraudience
Benefit #3 - Knowtheirslang
Benefit #4 – Get to understand
Benefit #5 - Become the expert
Ideas as to how – 1 step! Createa strongheadlinethatwillattractthe attentionof youridealcrowd.
Use Social Media to Promote Your Survey Post under Network Activity, Groups, and under Answers
Twitter / Facebook Createexcitement for yoursurvey and ask yourcrowd to retweet Post a message to your profile and your page.
Use the power Now thatyouknowwhattheywant Give it to them! Get to be the expert and go-to source
Contact us Fredrik Abildtrup fab@telefaction.com www.telefaction.com Blog: www.returnonbehavior.com LinkedIn: dk.linkedin.com/in/fredrikabildtrup Twitter: @telefaction

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Using surveys to power your social media campaigns

  • 1. Fredrik Abildtrup CEO @ TeleFaction fab@telefaction.com www.linkedin.com/in/fredrikabildtrup skype: fredrik_abildtrup Using surveys to power yoursocial media campaigns
  • 2. Paid, Owned & Earned Media Source: Forrester Research Inc.
  • 3. Setting the Scene Do youknowyourfollowers/fans? What do theylike, dislike? Whatmakesthemuncertain?
  • 4. Why it is cool knowing Whenyouknowyouraudience it becomeseasy to: Deliver whattheywant Whentheywant, and How theywant it Whenknowingyour audienceyou powerboost yoursocial mediaprogram
  • 5. Benefit #1 - Focus
  • 6. Benefit #2 - Engagewith youraudience
  • 7. Benefit #3 - Knowtheirslang
  • 8. Benefit #4 – Get to understand
  • 9. Benefit #5 - Become the expert
  • 10. Ideas as to how – 1 step! Createa strongheadlinethatwillattractthe attentionof youridealcrowd.
  • 11. Use Social Media to Promote Your Survey Post under Network Activity, Groups, and under Answers
  • 12. Twitter / Facebook Createexcitement for yoursurvey and ask yourcrowd to retweet Post a message to your profile and your page.
  • 13. Use the power Now thatyouknowwhattheywant Give it to them! Get to be the expert and go-to source
  • 14. Contact us Fredrik Abildtrup fab@telefaction.com www.telefaction.com Blog: www.returnonbehavior.com LinkedIn: dk.linkedin.com/in/fredrikabildtrup Twitter: @telefaction