2. Social Networks
For marketers they present an
opportunity to interact with customers
via fan pages, groups, etc.
3. History
• The first social networks were called Bulletin Board Systems
(BBSs)
• Users could share software and data, send private messages, post to public
bulletin boards.
• Starting in the late 80s and early 90s desktop applications from
Compuserve, Prodigy and AOL allowed for more feature -rich social
networks
• Users could now connect to the internet to post personal profiles, post
events, chat and send public and private messages
• 1995: web-based applications Classmates.com and Match.com
created
4. History (cont.)
• 2002: Friendster.com is launched. A dating site not just
about dating. The modern era of social networking begins
• 2003: Intermix Media duplicates core functionality of
Friendster and launches MySpace
• Customizable profiles, focus on music. Takes the lead in social
networking
• 2003-2005: Mark Zuckerberg creates Facebook
• Originally just for alumni and students of Harvard, it expanded to
other universities, then opened to the world in 2006
• In 2008-2009 Facebook overtakes MySpace to be the number one
social network
5. Coca Cola on Facebook Jay Z on MySpace LinkedIn company profile
Profile: differences across social
networks
6. It’s all connecting
• MySpace: friending
• Facebook: friending or fanning Inboxes with invites
• LinkedIn: connecting
7. Inside a social network
• Messaging
• Private messaging: akin to email
• Public messaging: “comments” in Myspace, “wall messages” in Facebook
• Photo and video sharing
• Events
• Applications (games, utilities like calendars, etc)
• Status updates
• Groups
13. Tips
• Build direct and personal relationships with your customers
• All companies should have pages
• Be active with updates and information
• Find ways to motivate fans to create content for you
• Allow for forum discussions where your fans can interact with each
other
14. Building your Facebook page
Click “Create a page”
1. from the Facebook sign up
Choose the type of page.
2. (In this case I am choosing a community page)
15. Building your Facebook page (cont.)
•Choose “I do not have
Facebook”
3.
•Create your account using
your ISCOM email address
•Confirm from your email
Complete your profile,
4.
including pic and info
16. Add Facebook Apps
Logged in to your Page, Logged in to your Page, Click Browse and install
click on the Edit button click on the Edit button RSS Graffiti and Poll
• RSS Graffiti (to add your blog and Twitter feeds to your wall)
• Poll: Create polls to creative interaction
• Discussion boards: forums
*** FBML (Facebook Markup Language): to add custom code
(advanced)
17. Set your default landing page
Text
Set your landing page to Wall, Poll or whatever
else you want you viewers to see first
18. Add your Social Media Widget
in Wordpress
Add the “Social Media
1. Widget” to your blog
•Go to Plugins
•Activate the widget
When activated, go to Widgets
2. (under Appearance), drag the Social
Media Widget to your sidebar
19. Add your Social Media Widget
in Wordpress (cont.)
• Add your Facebook url to the widget
• While you’re at it, also add your
3. Twitter url
The following widget will
appear in your sidebar
