2. Has there ever being a
time when you were
seriously hungry but
stuck with work, lectures
or racing against a
deadline?
Now you have an
ingenious and easy-to-
use solution at your
fingertips….
introducing…. on the
eChops...chops on the
eChops...chops
fly
fly
3. Please meet eChops….
eChops
Nigeria’s first online food portal.
Imagine ordering for your food from
the comfort of your room, office and
have it delivered to you in no time…
Now that’s possible in Nigeria via
eChops…
eChops...chops on the fly
4. About eChops…
• In 2009 alone, Fast Food in Nigeria experienced
rapid growth, and with close to a 30% year-on-
year revenue growth to reach a total revenue of
around $400 million from around 800 outlets,
albeit without online presence. From our
surveys and potential customer interviews, this
indicates a lot of missed potential. Hence the
need for eChops.
• eChops, an online food portal, fully optimized for
the maximum mobile phone user experience,
helps connects people to their favorite
restaurants, place orders and have it delivered
eChops...chops on the fly
5. The Team..the eChoppers
• The eChops team constitutes of six budding student
entrepreneurs all of the University of Ibadan with
disciplines ranging from Electrical & Electronic
Engineering to Computer Science.
• Olukoya Didunoluwa, the team lead is an
undergraduate of Electrical & Electronic Engineering
who has a knack for software technologies designed
to make life easier. Skilled in Enterprise Technologies
Framework, Software Development Lifecycle and a
host of other software technologies.
• Olatoye Olabode on the other hand is a startup
enthusiast cum entrepreneur with competencies in
Business Process Development , Systems Analysis
and Marketing.
eChops...chops on the fly
6. …the eChoppers…cont’d
Oladipo Oluwaseyi, is a Google Ambassador, an
undergraduate of Electrical and Electronic Engineering, a
philanthropist and loves fast and powerful cars.
Osho Ajetunmobi, a Computer Science major, is a startup
enthusiast and an aspiring project manager.
Adepoju Abiodun, also a Google Ambassador, a technology
evangelist, a digital and social media strategist amongst
many other roles.
Last but definitely not the least, we have Ijagbone Itua, the
lead programmer of the team. His nickname
‘iDJANGOne’arises from his technical proficiency in the
Django framework, Python, Java, and not to mention Android
programming also.
eChops...chops on the fly
7. Business Model
• Given the population size in Nigeria and the
response from our research and surveys, the
Subscription plus Usage Revenue Model is the
business model of choice for eChops.
• Here, fast food vendors subscribe to be placed on
the platform so as to be able receive orders from
potential clients via eChops, and the
clients(individuals), pay a certain token(a
percentage of total cost designed to encourage
users to buy more, but with a maximum cap of
500Naira)*.
*Please check OEP report for more details
eChops...chops on the fly
8. Sales and Marketing Strategy
• A database of emails of potential clients is already being
collated as we prepare for our launch.
• Coincidentally, all team members are Google Online
Ads Certified Professionals, so an intricate and well
reaching online campaign(web and social media) would
be run as soon as we launch out.
• The first 50 Food vendors to get on the platform would
not get to pay subscription fees for 6 months.
• First clients to use the app would get to use it at
exclusive discounts.
• Target Audience for initial adverts would include college
students, business men and women and so on.
eChops...chops on the fly
9. Partners and Allies
• A very important partner, is the logistics
company handling the delivery, as we came to
understand that this(delivery handling) is a
whole new line of business and we would
rather concentrate on making the whole
experience an enjoyable one so we are
presently having talks with logistics companies
to strike a very good long term deal.
• Another ally is the Tablet OEM Manufacturer,
talks have gone on as to how we can partner.
eChops...chops on the fly
10. Funding
• This is a virgin market in Nigeria and for that
singular reason, we want to get it right from
the onset. The eChops budget has been
seriously planned and slim-fitted to cut out
excesses.
• Start out Funding would be partly
bootstrapped while the rest of it would come
from other sources such as funding from
venture capitalists, corporate investors and so
on.
eChops...chops on the fly
