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Didem Coşkun CV
- 2. Didem Coşkun
- 3. PERSONAL INFORMATION Date of Birth: Place of Birth: Gender: Marital Status: Address: Driving License: GSM: E-mail: 25.10.1986 Istanbul Female Single Bayar Cad. Kozyatagi – ISTANBUL Class B +90 535 524 88 71 didemcoskun9@gmail.com
- 4. EDUCATION High School : Burak Bora High School French, Istanbul (1997 - 2004) University: Bogazici University Civil Engineering, Istanbul (2004-2010) Micro MBA: Yildiz Technical University Digital Marketing, Istanbul (2011) MBA: Bahcesehir University – Strategic Marketing and Brand Management, Istanbul (2013 – 2015 expected)
- 6. EXPERIENCE Arcelik– Digital Campaign Associate July 2013 – Present / Istanbul, Turkey •Creating, testing, executing and measuring digital CRM marketing campaigns •Managing website lead generation projects •BTL campaign management •Development of web-based marketing operations systems (Automated email systems) •Managing campaigns based on website user behavior •Managing up-sell and cross-sell activites on website •Analyzing website traffic and devoloping new projects through UX design systems •Remarketing and behavioral retargeting •Customer data management •Integration of online and offline customers •Loyalty & key account management •CRM platform administration •Developing CRM-based systems
- 7. EXPERIENCE Dumankaya – Social Media Specialist September 2012 – June 2012 / Istanbul, Turkey • Managing all social media accounts of Dumankaya Holding (Facebook, Twitter, Linkedin, Google+, Youtube, Pinterest, Instagram, Flickr, Foursquare, Tumblr, ) • Creating a digital and social media strategy • Creating all social media contents and managing visual works • Digital reputation management and real-time control of the follow-ups • Complaint management at social media accounts • Preparing social media monitoring reports (monthly reports, project based reports) • Preparing social media budget • Associating to Social CRM • Investigation of new social media channels and trends • Social media advertising • Carrying out a communications integrated with the integration of online-offline • Manage the communication activities of delivered projects under the after-sales services • Monitoring trends in social media tools, ads and applications
- 8. EXPERIENCE Omega Yapı – Brand Marketing Specialist November 2010 – March 2012 / Istanbul, Turkey Web based marketing strategy, Website analysis and optimization, PR campaigns, Social media, Catalogs and presentations, Corporate identity, E-mailing, Strategic business planning
- 9. INTERNSHIP Finansbank HQ – Management Trainee @ Direct Banking Channels June 2010 – July 2010 / Finansbank HQ, Istanbul Marketing of the alternative distribution channels of the bank such as internet and mobile channel: campaigns, product launches, announcements…)
- 10. SUMMARY My main aim is to improve myself in the organization with high performance and motivation in traditional and digital marketing fields. Creating value and providing effective solutions to the organization in the tasks of marketing including basically digital and direct marketing with customer-orientation are my current responsibilities.
- 11. SPECIALITIES Online Shopping Management, Customer Behaviour Analysis, Remarketing, Retargeting, Digital Social CRM, Campaign Management, Social Media Monitoring, Content Development, Social Media Campaigns, Crisis Management, Digital Marketing, Customer Relationships, Website Analysis, Cooperate Communications, Digital CRM, Market Research, Budget Planning, Competitor Analysis, Lead Generation, Facebook Insight Analysis, Facebook Ads Management, Public Relations, Community Management, Promotional Materials, Marketing, Microsoft Dynamics, Organizational Skills, Presentation Skills, Public Speaking, Strategic Management, Mobile Applications, Account Management, English, French, Travel Blogging…
- 12. COMPUTER SKILLS MS Office, MS Dynamics, Google Analytics, Google Adwords, IBM CoreMetrics, Social Media Tools (Semanticum, Hootsuite, FBML, Socialbakers, Facebook Insights, Facebook Ads Management…), Website Tools (WordPress, Prezi, Animato...)
- 13. ATTENDED SEMINARS CONFERENCES Conference Name Participants Location Date Webrazzi Dijital'13 Google, MedyaNet, Ciner grup, Monitera, Maxus, Ping, Gemius, IAB Point Hotel, İstanbul 20 March 2013 Program For Learning Digital and Mobile Marketing Grupfoni, Markafoni, Turkcell, MedyaNet, Vodafone Yildiz Technical University 02-03 March 2013 Program For Learning Social Media 41?29!, Arçelik, Murat Kahraman, Hasan Başusta, İbrahim Kırcova Yildiz Technical University 06-07 October 2012 Webrazzi Dijital'12 Webrazzi, Nokta, IAB, Google, MedyaNet, Ping, Yandex, Monitera, 41?29! Point Hotel, İstanbul 14.03.2012 Market Code 2010 Mobilike, CocaCola, Finansbank, Gittigidiyor, C-Section, P&G Bogazici University 29.11.2010 - 09.12.2010 Pr Professional 2010 PR Net, Shift Communications, Sodamedya İnteraktif Bogazici University 22-31 March 2010 Marketing Camp 6 Philip Morris SA, Eczacibasi, Garanti Bank, Pfizer Sabanci University 06-07 March 2010
- 15. CERTIFICATES Digital and Mobile Marketing - YildizSEM
- 16. CERTIFICATES Social Media - IBS
- 20. WHAT I’M GOOD @ Problem Solving CRM Behavioral Analysis Creativity Trend Spotting Campaign Management Project Management Lead Generation Digital Marketing
- 21. HOBBIES
- 22. AND ALSO… Founder of www.seyahattrend.com (Travel Blog Page) Author at www.sosyotrend.com/author/didem
- 23. Didem Coşkun