Southern Technologies is a IT company who is looking into the idea of possibly marketing through social media. In this power point you can find some social media statistics which were conducted by the 2012 Social Media Marketing industry report. You can also view some of the benefits social media offers world wide for company's. Some of these benefits include relationships, brand awareness, consumer feedback , & credibility.

1. How Social Media can benefit you.

2. Social Media in the Corporate World
Social media is an increasingly important part of any
business’s marketing and client base development platform.
Having a flexible and well-managed presence in each of the
“big three” (Facebook, Twitter, and Google+) will be a must
for any business seeking to secure a place in both the
traditional and digital marketplace. Social Media has
created a powerful online consumer platform. This new
way of business marketing mediates company-consumer
communication in a whole new way. It allows for real time
discussions and responses 24/7-365 days a year, all around
the world through the internet and mobile devices.

3. Social Media Quick Facts:
Here are some quick facts about the role social media is currently
playing in the business world, courtesy of the 2012 Social Media
Marketing Industry Report:
1. 94% of all businesses with a marketing department used social media
as part of their marketing platform.
2. Almost 60% of marketers are devoting the equivalent of a full work
day to social media marketing development and maintenance.
3. 43% of people aged 20-29 spend more than 10 hours a week on
social media sites.
4. 85% of all businesses that have a dedicated social media platform as
part of their marketing strategy reported an increase in their market
exposure.
5. 58% of businesses that have used social media marketing for over 3
years reported an increase in sales over that period.
-Forbes

4. Social Media Landscape in the IT Industry
These are an example of just some of the
opportunities that Southern Technologies
could reach out to, and potentially build
and maintain a strong business with.
All of these companies rely on Information
Technology as part of their interfractional
organization.

5. Opportunities and Benefits
for Southern Technologies
 Build authentic relationships and build strong relationships with
key stakeholders such as
• Prospects
• Customers
• Employees
• Investors
• The media
 Increased brand awareness and positioning.
• As more people see your company name and the link to your site through
social media, your brand becomes increasingly known among potential
clients.
 Search engines optimization is increased
• Through the increasing number of social media links directed to your
webpage.
• Through social media site conversations, your company webpage will gain
traffic.

6. Benefits Continued
 Improved credibility by verifying business identity.
• Continually maintaining a strong brand image will make your company
trustworthy to consumers.
• Trust is established through connections in online community discussions.
 Real-time and better communications with customers.
• Social media allows you to connect with clients anywhere in the world in a
timely manner to address their concerns.
 Discover more about the needs, wants, and desires of your clients.
• Cost savings by not spending money where it is not needed.
• Gain loyal clientele with this information.

7. Conclusion
Social Media has become the most powerful source
for information and communication between
business’s and consumers. The benefits social media
provides for any company especially Southern
Technologies is remarkable. By adding social media
to your marketing strategy it is practically guaranteed
to increase your company name and clientele base. In
addition, as a result of all benefits social media
provides it will help Southern Technologies to reach
its maximum potential.

8. References
Bosari, Jessica. Forbes. “The Developing Role of Social Media in the Modern
Business World” 08 August 2012. Web. 25 November 2012.
http://www.forbes .com/sites/moneywisewomen/2012/08/08/the-
developing-role-of-social-media-in-the-modern-business-world/.
Career Education Corporation. My Unique Student Experience. “Social
Media and the Coporate World.” copyright 2010. 25 November
2012