Talents Media - The Social Contest Company We are specialized in 'upload, vote & win' contests as experience marketing. We help you Engage your target audience online. Get them Excited so they often return and involve their friends. We then help you Monetize the enthusiasm. This presentation - introduces the concept of social contests - how they add value to brands and content owners - explains our contest platform TalentsChannel with its deep social media integration - shows some case studies with great results and ROI on media spend - explains what services we offer For more info visit http://www.talentsmedia.com/ Feedback is always welcome : dick@talentsmedia.com

1. contestexperiences ‘upload, vote & win’ Exploresynergies. Amsterdam, September 2011

2. let’s get personal first whatyou do what we do contest platform case examples & ROI contestexperiences ‘upload, vote & win’ Exploresynergies. Amsterdam, September 2011

3. • create lasting value for brands, media companies & publishers • based on establishing relationships with consumers • through relevant and engaging contest experiences across all media

4. How we serve you • create, produce & deliver online contest experiences • based on our social contest platform TalentsChannel • delivering an engaged audience – ready for further marketing We are creator of strong online brand experiences Activator of social media communities creative experiential marketing agency delivery driven production company We deliver results to campaign managers now and re-usable value for your future campaigns.

5. How we serve you • create, produce & deliver online contest experiences • based on our social contest platform TalentsChannel • delivering an engaged audience – ready for further marketing • brands directly : 100% online & mobile experiences • co-production : transmedia & social tv • co-publishing : media platforms & publishers

6. Upload vote & win. Engage with and build large audiences Discover who they are… … and what they like Create and manage brand dialogues…

7. upload – vote & win. sticky : game experiencereturn visits viral : deepsocial media integration

8. Social engagement engine Owned, reusable content Earned views Brand safety Create brand ambassadors & brand loyalty Conversion opportunities Optimal use of peoples social media use Strong campaign support Experiential marketing tool CONFIDENTIAL © Copyright Talents Media BV Engage with and create large audiences Discover who they are… … and what they like Create and manage brand dialogues…

11. opt-in databases for follow-up marketing

14. opt-in databases for follow-up marketing

17. opt-in databases for follow-up marketing

19. CONFIDENTIAL © Copyright Talents Media BV … in all the right places

20. CONFIDENTIAL © Copyright Talents Media BV typicalcampaign flow

21. • create lasting value for brands, media companies & publishers • based on establishing relationships with consumers • through relevant and engaging contest experiences across all media • case 1 : marketing / loyalty campaign for super market • case 2 : marketing of entertainment brand • case 3 : pre-promotion of format

22. CONFIDENTIAL © Copyright Talents Media BV case 1: marketing / loyalty campaign for super market Boekenbakkers

23. Boekenbakkers Inspiration Aspiration Fun Family Storytelling+ = Converting into 750.000 books Retail loyalty program

24. Results after 2 weeks 2.060 contestants >7,000 voters >15,000 votes 25,000 comments >3,500,000 social media updates/effect 600,000 pageviews onbb.nl 70,000 visits, time on site 10 minutes CONFIDENTIAL © Copyright Talents Media BV case 1: marketing / loyalty campaign for super market Boekenbakkers

25. Case 2: leading Dutch entertainment brand The Toppers promotion of 3 live concerts in Amsterdam ArenA karaoke webcam audition – public chose weekly top 25 – finalchoiceby Toppers goals: buildexcitedaudienceand database, sell more tickets More info & promo video - click here co-productionwithrightsholderRocketand online broadcaster 5’TV

26. Promovideo

29. The Social Contest Company 282.000 visitors 1,7 million pageviews 4 minutes per visit 4 visits per visitor

30. The Social Contest Company 350 auditions 17.000 jurymembers 108.000 votes (including sms) 11 mio updates to 2 mio social media profiles

31. The Social Contest Company Bottom Line Results of a full TV-formatfor a muchlower budget 3 Concertssold out: 200.000+ tickets, 20% more than last year.

33. Case 3: pre-promotion of TV format FashionScene TV Search for TV presenter for Fashion Program Goal: pre-promotion of new format Runtime 4 weeks, startmedia < 5.000 Euro ROI bonus: sponsoring for TV broadcast secured

34. We offer a platform… for global and local contests … easy setup and technical support … scalable cloud computing for large traffic support … full campaign management and moderation for brand safety … integration of all leading social media platforms … integration of local leading social media platforms if needed … support for all languages … assistance for contest creation, experience and quality control … contest analytics reporting CONFIDENTIAL © Copyright Talents Media BV

35. CONFIDENTIAL © Copyright Talents Media BV We offer services… Overall project management Creative assistance by an experience director Development team for support, custom requirements A strong network of partnerships Focus on great contest delivery & ROI

36. CONFIDENTIAL © Copyright Talents Media BV