HAMKAI GmbH ist spezialisiert auf Chinas Online Marketing und E-Commece Beratung, Audit & Interim Management,mehr Information unter www.hamkai.de

1. 09.08.2016 1
Introduction of HAMKAI GmbH (i.G.)
Hamburg 2016, 8th, August
CONFIDENTIAL

2. 09.08.2016 2
Introduction of Mr.Kai Ding
Founder and owner of HAMKAI GmbH i.G.
Partner of eTribes Connect GmbH
Previous Professional Experience
Groupon International GmbH
- Online Marketing manager for APAC markets
NETRADA Europe GmbH (Now Arvato E-Commerce)
- Online Marketing and E-Commerce Consultant
- Topic scope including conversion optimization, web analytics, digital market
entry, marketing channel management, etc.
- Reference clients: Versace Europe, Tommy Hilfiger Europe, Hugo Boss Europe
& China etc.
Education
South China University of Technology
4-year Business Bachelor Degree
Universität Regensburg
Dipl.-Kfm.Studium Betriebswirtschaftslehre

3. 09.08.2016 3
Introduction of HAMKAI GmbH
Address:
Raum 5.6 MediaFleet, Ludwig-Erhard-Straße 6,
20459 Hamburg, Germany
Reference projects:
 WMF Tmall Global & Tmall China Consulting (1 year)
 OSRAM E-Commerce Strategic Planning (2015, short term consulting)
 Volkswagen APAC Search Engine Marketing Audit & Strategy (2 years)
 Apodiscounter China E-Commerce Marketing Consulting (since Jan.2015)
 Dr.Hesse Tierpharma China E-Commerce & Marketing Project Management ( 2
year + )
 SIXT China Search Engine Marketing ( 1 year +)
 Hermes
Offerings:
 Project management for 2 to 3 clients per year
 Short term consulting projects
 Workshops with topics for China E-Commerce
Positioning:
 Influence decision makers for better planning of China E-Commerce

4. 09.08.2016 4
Value, Philosophy and Business Culture
 Respect
• People make the difference, we respect every employee, client, and business partner
 Ecology
• We think ecological of digital-business, we focus on our strength and work with reliable partners together
 Search
• The root of our competence comes from search engine marketing
 Engineer
• We engineer our digital marketing process to avoid mistakes
 Select
• We select employee, projects and clients to further develop
 Idea
• Our true value is that we can deliver good ideas and solutions

5. 09.08.2016 5
Agency in China
SEEKK Technology www.seekk.cn
 Agency back office of HAMKAI, owned by Mr. Kai Ding
 7 full time professionals with support of freelancers, quickly
recruiting for new project
 E-Commerce operational service such as search engine
marketing, search engine optimization, programmatic
media buy and classical online media buy, online PR,
affiliate marketing, social media management, marketplace
management etc.

6. 09.08.2016 6
Team introduction of SEEKK
Our slogan: Your trustful, competent and friendly digital marketing agency in China
Offerings:
 Digital marketing with focus of performance marketing and SEO for websites and online
marketplaces
Ms.Xie Tong, key account
German-speaking market
Ms.Lilian Li, SEA,
Programmatic Media
Mr.Rocky Luo, SEO Mr.Rocky Luo, SEA Ms.Candy Xing, Online
PR
* Selected member profile photos, not yet include new team members

7. 09.08.2016 7
Team introduction of SEEKK: Ms. Lucy Zhou, Head of Marketplace
operation
12 years working experience and 8 years e-commerce experience
Previous E-Commerce head of a leading Chinese leather shoe brand
Successful case with marketplaces
- As team lead successfully launched and managed several Tmall &
Taobao Shops in the categories of home appliance, shoes, food and baby
clothes, etc.
Specialty
- Team management
- Brand positioning
- Product visual presentation
- Online marketing in marketplace
- E-Commerce operation
- Etc.

8. 09.08.2016 8
Three options of selling online in China
 Run managed shops on the Marketplaces of Tmall and JD
- Pro: Quickly gain brand expostion and generate sales (e.g.WMF, Zwilling)
- Profit from the advanced technology and marketing infrastructure on marketplaces
- Con: difficult to challenge the established brands, since they control and own much resources on
marketplaces
 Owned Shop with independent URL
- This option gains popularity the recent years as the trend of cross-boarder shopping continues,
e.g. BodyGuard Apotheke, Windeln.de
- Flexible marketing options and scalable marketing potential
- Con：relatively high cost of setting up and
 Deliver to own retail business run by marketplaces
- Pro：no investment and needs for management
- Con: limitation of brand control and brand creation

9. 09.08.2016 9
Our offer: from idea to success
 Consulting and planning:
We support you as in-house consultant to plan the e-commerce strategy in
China
 Project and partner management:
We support you to manage the project in the execution stage and mange the
service partners in China
 E-Commerce and marketing services:
We provide you the digital marketing and e-Commerce operation service
based on the popular revenue share model in China

10. 09.08.2016 10
Appendix: references

11. 09.08.2016 11
Credential from my previous boss during my time as employee 1

12. 09.08.2016 12
Credential from my previous boss during my time as employee 2

13. 09.08.2016 13
Credential from my previous boss during my time as employee 3

14. 09.08.2016 14
THANK YOU FOR YOUR ATTENTION
Mr. Kai Ding
k.ding@hamkai.de