Secac2011 sketchesf full 8

8 Design Analogies

8 Design Analogies

c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com

8 Design Analogies

Design speak has its place in the classroom and in the
office, but we are remiss if we never teach students how
to explain to clients the importance, the use, and the
purpose of design elements. Explaining relationships
between elements and design concepts is sometimes
problematic for an inexperienced designer. Analogies
are indispensable in the classroom, because their use
provides students with metaphors they can then utilize
when working with clients.


8 Design Analogies

1 Clients Who Ask… “How Much?”


8 Design Analogies

Clients even before an initial meeting, will ask questions like:

“How much will a __________ cost?”


8 Design Analogies

Students Could Use the Analogy:


8 Design Analogies

2 Clients Want to Use a Background Image


8 Design Analogies

Clients want their piece to have a
background image behind the text.

Now nothing can be read. Not the
image or the text and the viewer
moves on.


8 Design Analogies

3 Clients Want the Type and Images Too Close


8 Design Analogies

To read comfortably, all elements need their space.

or

Things can appear too crowded
and the feel of the piece and
message can be compromised.


8 Design Analogies

Students
Could Use
the Analogy:


8 Design Analogies

4 Clients Want Elements Too far Apart


8 Design Analogies

Clients want design elements
too far away apart from other
elements. This means these
elements are connecting
more with the outside edge
of the page rather than with
each other.


8 Design Analogies

Students Could Use the Analogy:

text or
a design
element


8 Design Analogies

5 Clients Want to Use an iPhone Image


8 Design Analogies

Clients want to use a low resolution
image in a place where a high
resolution image is required.
And ask, “Can’t you just make it
bigger in photoshop?”


8 Design Analogies

Students Could
Use the Analogy:


8 Design Analogies

6 Client Wants to Use All the Bells & Whistles


8 Design Analogies

Clients want their piece to have design
elements that are unnecessary and will
impede the communication of the message.


8 Design Analogies

7 Clients Want to Use an Unnecessary Element


8 Design Analogies

Sometimes a client may have a bad design idea, like

that would draw attention
attention
using a particular color, typeface, or design element

thing and away from the message they are trying to
to that

get across.


8 Design Analogies

8 Remind them Every Skill Takes Practice


8 Design Analogies

Students need to know that Client Interaction takes
practice just like…


8 Design Analogies


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