“Death by PowerPoint” is a cliché phrase because it is usually true. Used poorly, PowerPoint can kill the sale. You don’t want to be THAT person, do you? Whether you are an entrepreneur approaching investors, a small business owner explaining your product or service, or a sales professional, you can harness the power of PowerPoint for large or small scale presentations. Used effectively, PowerPoint can educate buyers and focus prospects on decision-critical factors. Creating a great PowerPoint presentation is easier than you might think. You don’t need to be a great designer to come up with an engaging presentation. What you do need however, is an understanding of how to capture and direct your prospect’s focus. In her presentation, you will learn how to structure an audience-centered, logical and persuasive flow. You will discover 4 easy design principles and some simple tips and tricks. You will also learn how you can scale your presentation down from a group presentation to a one-on-one presentation or even share it online. Presented for the Professional Sales Association of Minnesota on 5/2/2014

1. Easy PowerPoint
for Sales Professionals
Diane Windingland
VirtualSpeechCoach.com
1

2. Another
Boring
PowerPoint
Presentation?
2

3. The Boring Agenda Slide
• Plan your presentation
• Discover 4 easy design principles
• Learn a few tips and tricks
• Deliver with confidence
3

4.  Communications Expert
 Author
 Speaker
 Presentation Coach
The Not-So-Boring “About Me” Slide
4

5. 5

6. Start with
Why
6

7. Does your
Customer
care?
Start with
Why
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8. How do you discover Why?
8

9. After
Why
Then plan
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10. 10

11. Monroe’s Motivated Sequence
• Attention—You have a problem!
• Need—Let me explain the problem
• Satisfy—I have a solution!
• Visualization—Positive or negative
• Action—Next step
11

12. 12

13. Small Group Activity- PART 1
• Objective: Plan a presentation
• Customer: Me
• Product: a cell phone
• 3 minutes discovery—Questions
• 5 minutes—brainstorm
• 5 minutes—plan on Post-its
13

14. 14

15. 4 Easy Design Principles
Go BIG!
Contrast Less is
More
Rule of
Thirds
15

16. Go BIG!
16

17. Empowerment: Pass the Baton
17

18. 18

19. Empowerment
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20. Rule of
Thirds
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21. Beautiful Tree in Rolling Pasture
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22. 22

23. Power
Points
1/3 1/3
1/3
1/3
1/3
1/3
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24. 24

25. 25

26. 26

27. 27

28. Contrast
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29. Contrast
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30. Is this easy to read?
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31. Is this easy to read?
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32. Contrast
information
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33. U.S.A.
 Revis family
 North Carolina, U.S.A. $341.98/week
 Spaghetti, potatoes, sesame chicken
From the book “Hungry Planet”
33

34. Chad
 Aboubakar family
 Breidjing Camp, Chad
 $1.23/week
 Soup with fresh sheep meat
From the book “Hungry Planet”
34

35. Weekly Food Consumption
USA
 Revis family
 North Carolina,
U.S.A.
$341.98/week
 Spaghetti, potatoes,
sesame chicken
Chad
 Aboubakar family
 Breidjing Camp,
Chad
 $1.23/week
 Soup with fresh
sheep meat
From the book, “Hungry Planet”
35

36. Weekly Food Consumption
USA
 Revis family
 North Carolina,
U.S.A.
$341.98/week
 Spaghetti, potatoes,
sesame chicken
Chad
 Aboubakar family
 Breidjing Camp,
Chad
$1.23/week
 Soup with fresh
sheep meat
From the book, “Hungry Planet”
36

37. Weekly Food Consumption
USA
$341.98
Chad
$1.23
From the book, “Hungry Planet”
37

38. Weekly Food Consumption
0
50
100
150
200
250
300
350
400 $341.93
$1.23
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39. Or . . .
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40. A picture
is worth _ ___ _____.
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41. 41

42. 42

43. If a picture
is worth a 1000 words,
a ______ (or case study, relevant
example) is worth 1000
pictures
43

45. THEN-NOW-HOW Story
45
2013-02 2014-03
45 lbs lost

46. Avoid Cheesy Clip Art
46

47. Less is
More
47

48. What is the #1 problem?
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49. information information information information information information
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50. information information information information information information
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51. information information information information information information
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51
“significance” was lost

52. One idea per slide
52

53. 6 X 6 Rule
53

54. The 6 X 6 Rule
• No more than 6 bullets per slide
• No more than 6 words per bullet
• Don’t wrap points past one line
• Fade-in bullets one at a time
• This rule is better than wall-o-text.
• Ugh. BORING. TMI. Do you like?
54

55. Make Information Visual
(reduce bullet points)
55

56. My Family
• Diane, born in Oregon
• Sean, born in California
• Clara, born in California
• Yuri, born in Russia
• Kim, born in South Korea
56

57. Diane Sean Clara Yuri Kim
My Family 57

58. Situational Leadership
•Leaders
•Followers
•Situation
58

59. Situational Leadership
59
Leaders
Followers
Situation
Photo by Cat: http://www.flickr.com/photos/catt1788/

60. Don’t Overdo Animations
60
Over done animations are distracting
For a professional look, use:
• “Fade” or “Appear” animations
• “Fade” Transitions

61. 4 Easy Design Principles
Go BIG!
Contrast Less is
More
Rule of
Thirds
61

62. Small Group Activity- PART 2
• Objective: revise & present
• 5 minutes revise
• 7 slides
• 3 minutes to present
62

63. 63

64. Tips and Tricks
• Sections
• Picture placement
• Remove background of picture
• Making text “pop”
64

65. Organize and plan with
Sections
65

66. 66

67. Slide Sorter View
67

68. Picture
Placement
68

69. 69
What does this eye-tracking study tell you?
Eye-tracking study by James Breeze at ObjectiveEyeTracking.com

70. A person starts dying
when they stop dreaming
-Brian Williams
“
“
70

71. A person starts dying
when they stop dreaming
-Brian Williams
“
“
71

72. A person starts dying
when they stop dreaming
-Brian Williams
“
“
72

73. Remove Picture
Background
73

74. 74

75. 75

76. Zoom in for finer control 76

77. Diane Sean Clara Yuri Kim
My Family 77

78. Making text
“Pop”
78

79. Muay Thai
Boxing
79

80. Muay Thai
Boxing 80

81. Muay Thai
Boxing 81

82. Muay Thai
Boxing 82

83. Muay Thai
Boxing
Gradient fill box extended
83

84. Muay Thai
Boxing
Dashed lines added to show
boxes from previous slide
Gradient fill box extended
84

85. Bonus tips: Keyboard Shortcuts
• arrow keys move objects, CTRL arrow nudge
• Copy short cut: Press CTRL while dragging
• “B” for black screen
85

86. “B”
for Black Screen
86

87. 87

88. 88

89. Sample PowerPoint Checklist
Laptop Handouts
AC Adapter handouts
Mouse flyers
biz. Cards
Electrical
Power strip Just in case
Extension cord remote batteries
spare bulb
Projector CD w/ ppt file
AC adapter flash drive w/ppt file
Lap top cable Speaker Notes
Remote control slides printout
Projector screen
Venue
Accessories set up
Speakers power access
Laser Pointer internet access
set up early? 89

90. 90

91. 91

92. Not Just for the Big Screen
92

93. Additional Resources
• Tutorials on Lynda.com (David Diskin)
• Book: Presentation Zen
• Book: PowerPoint 2010 for Dummies
93

94. Remember . . .
• Plan your presentation—WHY?
• 4 easy design principles
• A few tips and tricks
• Deliver with confidence
94

95. Another
Boring
PowerPoint
Presentation?
95