1. A Crash Course on Creativity
Paying Attention
I guess I need to start learning editing and presentation tools to make presentations more visually
appealing…
Until then, and due to time constraints I’ll stick with “good enough”.
Things in Common
I noticed all the stored visited –clothing, supermarkets, pharmacies- shared the following aspects:
Articles on sale
They were placed in most frequent ails, at the entrance and nearby the cash registers.
Price tags were more visible by size and color and prior prices were showed to influence buying on
the concept of saving.
It was easier to access, grab and explore their contents.
Arrangement was in a pile.
Reachability
The items the stored favored more in buying had easier access. The least items, were at the last
corner or uncomfortable to reach at. And they didn’t need to be on sale to be promoted for easier
access.
Perceived Influence of Items Values
More expensive items had more space in between and more lighting. On the other side, cheaper
items were stacked.
Differences
Some stored favored and made more accessible the most expensive items. One stored did the
opposite. It was a home accessories store. Their main stream of sale seems to come from selling
smaller items, which summing them outrages the cost of a single expensive item. In fact, their
location was at head sight: no bending, no toe picking.

2. Also, this same store, enhanced emotions by settling “look how it would look in your own house
this item” with tiny showrooms mingled here and there.
On customer throughput time, the stored who generally sold more expensive items, promoted an
overall feeling of exploration: the more you see, the more you want to buy. Clutter was also
reduced.
Ideas
Some products attired my attention by their uniqueness and package likeability. Although, they
were odd, missing information on how I would use it, or their special traits, stopped me from the
intent of buying them.
Customer care in Bolivia is deficient, so why even bother asking: they probably didn’t know them
either.
If I could use a POS (point of sale) that read code bars and showed me a video of the products
(story telling) or a description catalog, I would have had more chance of acquiring them.
There were stores that used the same color for sale tags and new items. Maybe, color
differentiation would have given clearer separation of the two concepts.
Big stores needed a roadmap to find appliances and sectors quickly.
Only one of them, had customer points with the opportunity to win products or lower prices.
Maybe these stores could benefit from campaigns, where customer fidelity plus some random
secret items that went bought together would make them cheaper or free. These would change
on same time period.