1. Presented By:
Economics of Sports Content Conference
EconSports is half-day conference focused on the economics of online and mobile
sports media and leagues' own efforts
Our first EconSports half-day conference will focus on the economics
EconSports of online and mobile sports media and leagues' own efforts
Oct 29, 2008 From major leagues to the half
New York City -pipe, sports is a topic that
Edison Ballroom touches everyone -- and it
seems like everyone is looking
for ways to make new-media
money from it. Media
companies and leagues have
been on the forefront of
adopting digital media
technologies but the business of online sports ranges from
community-based little league sites to real-time streaming video of
major and minor sporting events. EconSports will delve into
everything: the complicated economics of league rights, data
EconSports is produced by ContentNext business, syndication, exclusivity, premium and more.
Media, publishers of paidContent,
mocoNews, contentSutra and Key Points:
producers of events such as EconSM,
Who:
FoBM and EconAds.
 Sports media executives
Contact:  Sports league and team executives
Mike Navarre (US West)  Online and mobile tool vendors looking to sell their service into the
mnavarre@contentnext.com media companies and leagues
310-736-1522
 Startups in the sports space
 Venture capitalists and investors looking to invest in the sector
 Advertisers and media buyers looking to reach sports audiences
through multiplatform
 Player agents and managers
Format:
Interactive, intimate conversational format encourages discussion,
networking and solving real world problems. There are no presenta-
tions, the program is QA and the audience is encouraged to participate.

2. Topics
Our editorial-driven events are participatory as well, where the audience is as much the story as the panelists.
Panel topics include:
 Digital Olympics and the multiplatform efforts from NBC Universal and other media companies world-
wide
 Established sports media companies vs. the startups
 Leagues' own digital efforts, and competing against media companies
 Digital licensing and rights issues
 Video's big role in the digital sports sector
 The sports data business, the consolidation, and competition from open Web players
 Sports gaming and fantasy sports
 Venture money and M&A activity in the sports media sector
 New opportunities for sports sponsors through digital media
Audience Information
EconSports will be marketed to the extended reach of our publications. The audience is comprised
of senior- level executives in media, marketing, publishing, technology and investment. Across our
sites we have:
 200,000+ Unique Monthly readers
C-Level, Founder, Chairman, President 37%
 1 Million+ Monthly Page Views
 50,000+ Daily Newsletter Subscribers Vice President, SVP, EVP 31%
 40,000+ RSS subscribers Director, Sr.Director 18%
 At our previous 2007 events, an im- Manager, Business Development 9%
pressive 37% of attendees were
CLevel, with 68% attendees at VP Consultant/Other 5%
level & higher.

3. Sponsorship Opportunities
Diamond Only 1 available at $25,000 Platinum $15,000 (4 available)
Online Benefits Online Benefits
 Pre-roll Post Event Video Sponsorship  Event Website: 125x250 vertical banner
 Event Website: 468 x 60 Top Banner  Promotional Mentions on Website and Email
 Promotional Mentions on Website and Email  Embedded Sponsorship on all materials
 Embedded Sponsorship on all materials  3 Sponsor Blog Posts on website/newsletter
 3 Sponsor Blog Posts on website/newsletter On-Site Benefits
On-Site Benefits  Sponsor exhibit area in premium location
 Sponsor exhibit area in premium location  Distribution of literature to all attendees
 Distribution of literature to all attendees  5 invited guests
 10 invited guests  Promotional Message on Projection System
 Promotional Message on Projection System
Gold $10,000 (4 available) Silver $5,000
Online Benefits Online Benefits
 Event Website: 125x125 button  Text Link on Event Web Site
 Promotional Mentions on Website and Email  Promotional Mentions on Website and Email
 Embedded Sponsorship on all materials  Embedded Sponsorship on all materials
 1 Sponsor Blog Posts on website/newsletter On-Site Benefits
On-Site Benefits  Sponsor exhibit area in premium location
 Sponsor exhibit area in premium location  Distribution of literature to all attendees
 Distribution of literature to all attendees  1 invited guests
 3 invited guests
 Promotional Message on Projection System
Special Offer
NYC Back to Back
 20% off EconWomen Sponsorship for Diamond sponsors of EconSports
event
 15% off EconWomen Sponsorship for Platinum sponsors of EconSports
event
 10% off EconWomen Sponsorship for Gold or Silver sponsors of
EconSports event