Overview of personas and their role in user centred design, put together for a workshop with local government events staff to run a persona creation activity, and discuss a human-centric approach to event design.

1. The role of Personas in
User-Centred Design
Diana Mounter
22 March 2010

2. The role of Personas in User-Centered Design
Agenda
Brief overview of Personas and their role in website design
Persona creation activity
Persona presentation (you present!)
Next steps
Questions

3. The role of Personas in User-Centered Design
The start of a project!

4. The role of Personas in User-Centered Design
How do you get from a mess to a something to building something that
works?

5. Places the users at the centre of the design process
The role of Personas in User-Centered Design
User-Centred Design

6. The role of Personas in User-Centered Design
Mapping how stakeholders interact with tools and technologies allows us
to find opportunities.

7. The role of Personas in User-Centered Design
Scoping workshop
The beginning of the scoping process, it helps us understand motivations and
objectives of the organisation, allows us to bring ideas to the surface.

8. The role of Personas in User-Centered Design
Workshop activities
Goals
Challenges
Stakeholders
Touchpoints (over time)
Brand
Brainstorm

9. The role of Personas in User-Centered Design
Workshop activities
Goals
Challenges
Stakeholders
Touchpoints (over time)
Brand
Brainstorm

10. The role of Personas in User-Centered Design
Identifying stakeholders
Stakeholders can be internal as well as external to your organisation.

11. The role of Personas in User-Centered Design
Who are your priority stakeholders?

12. The role of Personas in User-Centered Design
Sarah Bob Melissa
Personas
A summary representation of a [website’s] intended users,
described as real people.

13. The role of Personas in User-Centered Design
Text
Sarah
New mum
Age: 32
Married to full-time working professional.
Going through significant life change due to birth of child.
Well educated and well travelled.
Financially comfortable.
Comfortable with modern technology.

14. The role of Personas in User-Centered Design
Why do we do them?
Help shift our thinking from the organisational perspective to
seeing through the eyes of the stakeholder.

15. UNSW Student Life - User Experience Strategy
I like reading blogs
I like to contribute content
I want to subscribe to email updates
I like using tags to search content
I want to subscribe to RSS feeds
Identify similar needs

16. The role of Personas in User-Centered Design
Text
I can post a question
I can search questions by tags
I can rate the usefulness of an answer
I can create a profile
I can see the profiles of other users
Describe user needs without the tech talk

17. The role of Personas in User-Centered Design
Do we know enough?
Help us to determine if more research is needed.

18. The role of Personas in User-Centered Design
Research!
Observations, focus groups, interviews, surveys.

19. The role of Personas in User-Centered Design
How to: Nudies
Nudies are not personas, but they should become personas down the track.

20. Time to dress some nudies

21. The role of Personas in User-Centered Design
What next?

22. The role of Personas in User-Centered Design
Persona journey
Personas can be used to develop how a user might come into contact with
touchpoints over a period of time.

23. The role of Personas in User-Centered Design
... this is one of a number of tools.
co-creation workshops
ethnographic research
prototyping
innovation labs
brainstorming

24. The role of Personas in User-Centered Design
Not just for web...
use them to help you design better events
understand the online needs running up to events
enhance the event as it happens

25. Thanks!