DervalResearch Food Drink London Mrs20100714

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Diana Derval

Technologie Business

The Right Sensory Mix?
2© DervalResearch ‐ 7/14/2010

The Explanatory Variables
3© DervalResearch ‐ 7/14/2010

Taste Perception
4© DervalResearch ‐ 7/14/2010

Taste Profiles
5© DervalResearch ‐ 7/14/2010

The Secret Ingredient
6© DervalResearch ‐ 7/14/2010

Smell Profiles
7© DervalResearch ‐ 7/14/2010

Smell Perception
8© DervalResearch ‐ 7/14/2010

Pyramid of Scents
9© DervalResearch ‐ 7/14/2010

Hormones and Behavior
Prenatal Hormones have a direct influence on our physical traits,
personality, perception, and behavior.
3 Males
2 Females
10© DervalResearch ‐ 7/14/2010

Hormonal QuotientTM
Pre‐natal hormones have a direct influence
on our perception of smell, taste, texture, p p
color, shape, contrast, and sound.
Based on thousands of measurements
performed since 2007 in over 25performed since 2007 in over 25
countries, the Hormonal QuotientTM
helps predict consumers behavior and
sensory perceptionsensory perception.
11© DervalResearch ‐ 7/14/2010

The Right Sensory Mix
13© DervalResearch ‐ 7/14/2010

Sensory GeoMapTM Sensory GeoMapTM of Non‐Tasters in France
22%
> country average
11% < country average16%
20%
21%
22%
20%
21%
15%
21%
14© DervalResearch ‐ 7/14/2010
Source: Tasters segmentation performed
by DervalResearch in 2010, Inpes.

Innovation Hit Rate
Profitable NewProfitable
Markets
New
Opportunities
Positioning Segmentation
Groundbreaking
Innovations
The Right
Sensory Mix
New Products
15© DervalResearch ‐ 7/14/2010

We Support
17© DervalResearch ‐ 7/14/2010

Thank you!
Prof. Diana Derval
Tel +31 61 824 0803
d l hwww.derval-research.com
diana.derval@derval-research.com
18© DervalResearch ‐ 7/14/2010

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DervalResearch Food Drink London Mrs20100714

1. Targeted Product Development: The Right Sensory Mix! Prof. Diana DervalProf. Diana Derval July 14, 2010

10. Hormones and Behavior Prenatal Hormones have a direct influence on our physical traits, personality, perception, and behavior. 3 Males 2 Females 10© DervalResearch ‐ 7/14/2010

11. Hormonal QuotientTM Pre‐natal hormones have a direct influence on our perception of smell, taste, texture, p p color, shape, contrast, and sound. Based on thousands of measurements performed since 2007 in over 25performed since 2007 in over 25 countries, the Hormonal QuotientTM helps predict consumers behavior and sensory perceptionsensory perception. 11© DervalResearch ‐ 7/14/2010

14. Sensory GeoMapTM Sensory GeoMapTM of Non‐Tasters in France 22% > country average 11% < country average16% 20% 21% 22% 20% 21% 15% 21% 14© DervalResearch ‐ 7/14/2010 Source: Tasters segmentation performed by DervalResearch in 2010, Inpes.

15. Innovation Hit Rate Profitable NewProfitable Markets New Opportunities Positioning Segmentation Groundbreaking Innovations The Right Sensory Mix New Products 15© DervalResearch ‐ 7/14/2010

18. Thank you! Prof. Diana Derval Tel +31 61 824 0803 d l hwww.derval-research.com diana.derval@derval-research.com 18© DervalResearch ‐ 7/14/2010