Social media has provided consumers with the power to influence one another's purchasing decisions by sharing and rating customer experiences on social media outlets. With millions of conversations happening on social networking sites, it's crucial for companies to monitor the social landscape and tactically join the online conversation when appropriate.

2. 5 REASONS WHY
YOU NEED TO MONITOR
Social media has provided consumers with
the power to influence one another's
purchasing decisions by sharing and rating
customer experiences on social media
outlets.
With millions of conversations happening
on social networking sites, it's crucial for
companies to monitor the social landscape
and tactically join the online conversation
when appropriate.
Here are five reasons why your company
needs to monitor social media:
SOCIAL MEDIA

3. By monitoring the social landscape, you have the
opportunity to discover what consumers are
saying about your brand to their online
community.
Listening can provide insight on why some
consumers are hesitant to purchase your
products, and give your company the opportunity
to create a WOW experience that would help them
overcome their indecision.
With over 250 million blogs in the social media
landscape, this is no easy task. However, it's
absolutely critical that brands are finding the
relevant, actionable conversations. New tools,
such as Social CRM, and technologies simplify
this process.
YOUR CUSTOMERS ARE
TALKING ABOUT YOU

4. IMPROVE
CUSTOMER
Smartphones have increased the need to
monitor social media as consumers now
have instant access to a large audience
that they can share a negative experience
with.
Engaging consumers online by answering
questions, solving problems and providing
feedback, strengthens the company's
relationship with their target audience and
prevents crises.
EXPERIENCE

5. Participating in social media
conversations allows companies to
set the industry standard. Through
insightful recommendations and
information, people will view your
company as knowledgeable and
trustworthy.
More consumers will include your
company in their purchase decision
process as your reputation as an
industry expert grows.
ESTABLISH YOURSELF AS
AN INDUSTRY EXPERT

6. Social media monitoring allows you to track the
success of a new product, promotional efforts,
and/or new marketing campaign by listening to
the response from the online community.
Companies can now adjust online campaigns in
real-time by reviewing what the customer is saying
about their promotion.
Social media monitoring can also explain a spike
in sales. For example, a celebrity tweeting picture
of your product could result in an increase of sales
or website visits
LEARN WHAT CAMPAIGNS
ARE SUCCEEDING

7. Not only are people talking about you
online, but they are most likely also
talking about your competitors.
Tracking what consumers think about
your competition provides insight into
what did and did not work for their
marketing campaigns.
Avoiding their mistakes gives you the
chance to take loyal customers from
the competition.
LEARN FROM
YOUR COMPETITION

8. To learn more about improving customer
service through social media monitoring call
us at 800.523.5867 or contact us.
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9. THANK YOU