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Social Media for Real Estate Agents

Social Media for Real Estate Agents

Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.

This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.

Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.

This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.

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Social Media for Real Estate Agents

  1. 1. GET WITH THE PROGRAM Social Media for Real Estate Agents Tech-KNOW-Palooza 2014 Keynote Address
  2. 2. Hey, that’s me 10+ years working in social marketing Founder, Deelightful Studios Former VP, Integrated Strategy @ Brand Networks Renter + Cat Owner WELCOME! #TKP14 # = Hashtag A simple way to search & identify a phrase or topic across social networks
  3. 3. Why social? • To market your brand. • Location. Location. Location. • Personal vs. Business. • Appeal to younger clients. • Interact with your clients. • Networking • Education 84% of Real Estate Agents say they use social media
  4. 4. Be realistic about resources: time, money, & people. Focus on the channels that work best for you & your brand, keep it simple. Be consistent. It takes work but can be done productively. ELEVATE YOUR BUSINESS
  5. 5. I am going to begin the moving process. CONSIDERATION I need an agent that understands CONVERSION my needs & “gets it”. RETAIN AWARENESS 20% I have an agent. 10% I’d recommend my agent 30% 40%
  6. 6. Enables Search Engine Optimization back to your Web site & establish your credibility. Suggest Blogger or WordPress #1 Social Network in the world. Allows you to extend your Web presence, connect with potential buyers on a more personal level, & even run cost-effective ads Visual content & image sharing site; on average users spend more time on Pinterest than any other social media site per visit Fastest growing photo-sharing network which allows you to become a “fauxtographer”- don’t forget to hashtag! #1 online destination for videos on the Web. Connect with professionals and foster B2B relationships in a more formal setting Create content in 140 characters or less. Don’t forget to link & hashtag Create 6-second video clips, geared toward the <18 year old demographic
  7. 7. Time Consuming Not very to Commitment Importance Not a Bad Idea to Do it Now
  8. 8. BRANDING BASICS To build consistency, use the same colors & fonts Logo Headshot Slogan Contact Info
  9. 9. BE A THUMBSTOPPER
  10. 10. Content Conversations Communities
  11. 11. 24 POST IDEAS 1. New listings 2. Video Tours 3. Open Houses 4. Sold / Closing Day 5. Before & Afters 6. Neighborhood Guides 7. Credible POVs 8. Client Anniversaries 9. Home Improvement Tips 10. Moving Information 11. Curb Appeal Corner 12. How to find an Agent 13. How to make an Offer 14. Testimonials & Reviews 15. Education 16. Contact Info 17. Creativity 18. Sell a lifestyle 19. Community News 20. Surveys 21. Home Trends 22. First Time Home Buying 23. What to expect 24. Inspections 101
  12. 12. 30 MINUTES A DAY
  13. 13. Last: Before you call-it-quits, check for comments once again & catch-up on your 8 min. 1st thing: Sign-in & check your accounts for overnight activity Next: Respond to any comments. Scan for leads. 4 min. 12 min. Then: Post your first update for the day. Instead of sharing all at once, try to space updates out across the various channels in one day. networks updates. 6 min.
  14. 14. Monday Tuesday Prep your content. Finish your content calendar by creating the imagery, sourcing the links, & sharing your plan with your team… or even your clients! Wednesday Be sure to share any of your upcoming Open Houses to give people a chance to plan for the weekend. Friday Stalk your clients. Ok, not really but jump on LinkedIn & learn a bit more about your clients. While you’re at it, browse industry groups & participate in conversations. Thursday Promote 1 – 2 of your posts from this week. Choose from the posts that you are most proud of or had the most engagement (likes, comments, shares, etc.). Saturday Take pictures of your Open House, what’s happening in the neighborhood and share on your channels for real-time engagement. Sunday Plan your content for the following week. You don’t have to post everyday on every channel. Use Excel to organize your thoughts, track what you share on each channel and visualize your approach. Measurement Day. Check your various profiles for how much your fan base has grown & a summary of what people are saying. Keep record of it.
  15. 15. SOME LAST WORDS OF ADVICE • Attract “fans”. The more people that follow you & know your name, the better. But the number of followers is not the end goal. • Promote your content. Only 2 - 5% of your Facebook fans see your content. • You don’t need a lot of money to get results. And you can target market. • Shorter, concise content gets 17% more engagement. Don’t type huge paragraphs. DON’T SHOUT EITHER. • Just like listings, quality photos & videos get the most attention. • Be creative & show your personality. • Be timely in your response & accept negative feedback with grace.
  16. 16. #ASKMEANYTHING aka time for Q+A, fire away!
  17. 17. RESOURCES Create a Facebook Page: https://www.facebook.com/business/build Facebook Ads: https://www.facebook.com/business/ads-guide/ Twitter Community: https://twittercommunity.com/ Twitter Cards: https://dev.twitter.com/cards/overview LinkedIn Marketing Solutions: http://business.linkedin.com/marketing-solutions/social-media-advertising.html
  18. 18. THANK YOU STAY IN TOUCH Visit DeelightfulStudios.com for more information. danielle@deelightfulstudios.com /Deelightful-Studios @DeelightfulStudios /DeelightfulStudios @dee_huest

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