This document discusses how the Consulate General of Israel in Los Angeles innovated its public diplomacy efforts through digital diplomacy and social media. It created a network of "digital diplomats" who engage with global audiences on platforms like Facebook, Twitter, and YouTube. It also launched a "Citizen Ambassador Portal" to crowdsource public diplomacy and tap into social networks of interested citizens. However, integrated information flow across internal communications and social media remains a challenge. The future holds increasing transparency, engagement, and a more informed global society through streamlined digital diplomacy.

1. Start-Up Digital Diplomacy Innovating Israel’s Engagement with Global Society @IsraelLADillon

2. Start-Up Digital Diplomacy The story of how one foreign mission innovated its diplomatic engagement with global society from the bottom-up.

4. HOW DIPLOMACY WORKS Start-Up Digital Diplomacy

7. How Diplomacy Works Government to Government & Public Diplomacy

13. CREATING DIGITAL DIPLOMATS Start-Up Digital Diplomacy

17. Disruptive Digital Diplomats Social media disrupts international relations. Israel uses existing disruptive tools, is developing new ones, and embracing disruptive agents.

25. Citizen Ambassadors: Crowdsourcing Public Diplomacy Start-Up Digital Diplomacy

29. CURRENT CHALLENGES Start-Up Digital Diplomacy

32. THE FUTURE Start-Up Digital Diplomacy