1. Dr. King’s Lessons for Business Leaders A Case Study in Change Leadership The Global Rail Theglobalrail.com

6. The Heart Of The Blueprint was Management Of Stakeholders | 01/12/10 | Stakeholder Legend A-A Business Community Local Clergy White Moderate Reform Movement Kennedy Administration National Media Volunteers Birmingham City Government Funders Chamber of Commerce Local Coalition National Stakeholders Target Stakeholder Source – Parting the Waters, America During the King Years. Taylor Branch, 1988. Dr. King’s Lessons for Business Leaders

7. Not A Strong Show of Force at the Kickoff Meeting | 01/12/10 | Source – Citizen King, PBS, 2004 Dr. King’s Lessons for Business Leaders

8. Project “C” – Week One Status | 01/12/10 | Plan Status Army of trained, committed volunteers ready to demonstrate Vocal, visible support from the local African-American business community Federal Government Intervention National media coverage Support from outside Birmingham King and his leadership team faced the reality of a change campaign that was stalled from the start. There was a growing consensus to halt the campaign, with no clear plan on how to overcome terminal weaknesses. 42 volunteers showed up for the kick-off African-American business leaders petitioned King to call an end to the campaign No incentives to intervene. Local injunction on further demonstrations. Limited media coverage that was negative Limited funds and no outside corporate pressure Dr. King’s Lessons for Business Leaders

11. Dramatizing the Current State…an Intransient Stakeholder “Goes Public” | 01/12/10 | “ The people in the rest of the country with the vivid pictures of fire hoses and police dogs attacking children … exposed … how fiercely the South was defending it.” - Jack Greenberg, NAACP Legal Defense Fund Source – Citizen King, PBS, 2004 Dr. King’s Lessons for Business Leaders

12. The results in Birmingham catalyzed national action towards King’s change objectives | 01/12/10 | Dr. King’s Lessons for Business Leaders Led to national voting rights reform Provided a national platform for King’s Washington D.C. Address – “I have a dream” Nobel Peace Prize created international awareness and legitimacy

13. Lessons Learned for Today’s Change Leaders | 01/12/10 | Conflict can be Constructive Dramatizing the Current to vision Gap is Essential Don’t Compromise Core Objectives to Stakeholder Concerns Use planned conflict (creative tension) to bring reluctant parties into negotiation, overcome entrenched resistance, and activate sideline stakeholders Focus on dramatizing present conditions in a way that built credibility and support for his cause. Decision-making based solely on constituency concerns becomes a “stakeholder trap” that compromises progress. Strategy and Plan are Interlocked Strategy – linked with planning - changes daily to respond to the changing ground The Power of the Status Quo Find constituency groups that are not invested in the status quo and find ways to increase their influence

14. Dr. King’s Lessons for Business Leaders A Case Study in Change Leadership The Global Rail Theglobalrail.com