The document discusses digital marketing strategies for growing a business, including getting found online through search engine optimization, leveraging social media, and using targeted digital advertising. It provides examples of services like creating optimized websites and mobile sites, social media management, video marketing, online listings management, and reputation monitoring. Sample packages are presented ranging from basic social media management to premium packages that include websites, video, listings, and print/digital advertising.

1. Digital Services & Solutions
to help you Grow Your Business

2. Digital Media Strategies
For Acquiring and Retaining Customers
1. Make sure you Get Found by Consumers
Actively Searching Online for your products &
Services on leading sites like Google.
Social is Digital
Word of Mouth!
2. Leverage Social Media Best Practices to
Drive More Repeat and Referral Business
from existing clients
3. Leverage Precise Targeting Capabilities to
reach Consumers Most Likely to be
interested in your Products & Services

3. We Search & Discover Online –
Shop Local & In-Store

5. Google does a great job of
returning relevant search results.
95% of consumers never go past
the first page of their search
result. Every business needs to
know:
1. What Page are we on for
our Best Keywords?
2. Where is our Competition?

6. Your Customers are in “Action Mode”
when on conducing Mobile Search

8. 55-64 year old
women are
fastest growing
segment
NOW OVER ONE BILLION MONTHLY !!

9. Social Media is Digital Word of Mouth!
= 217 Friends!
In this example, 2,604 Friends Just learned about Your Business!

11. 89% Trust Online
Recommendations
from People they
know
70% Trust
Consumer
Opinions Posted
Online

12. Three Key Digital Media Strategies
for Growing Your Business
1. Make sure you Get Found by Consumers
Actively Searching Online for your products &
Services on leading sites like Google.
Social is Digital
Word of Mouth!
2. Leverage Social Media Best Practices to
Drive More Repeat and Referral Business
from existing clients
3. Leverage Precise Targeting Capabilities to
reach Consumers Most Likely to be
interested in your Products & Services

13. Increasing Your Online Visibility:
It All Starts with Good Content!
1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com
and 100 More! - claimed, optimized enhanced listings with lots of
reviews, recently updated relevant content, photos, videos
2. YouTube Videos – YouTube Videos rank really well and quickly for
relevant informational videos optimized for search. YouTube is owned
by Google.
3. Press Release Articles about Your Business – with relevant content
using best keywords with and without Video attachments. Side benefit
is all the back links created by the PR articles, improves site SEO.
4. Your Blog – with frequent updates with relevant content
5. Your Website – optimized for on page and off page search
6. Facebook & Social Pages – Your Social Media pages with regular,
relevant posts and lots of Fans/likes.
7. Smart Phone Friendly Mobile site to reach consumers on the go
8. SEO Services – love our existing site, but want it to rank? We can help
with on page recommendations, off page linking strategies. .

14. Local Business Listing Management
Make sure your data is 100% correct on top 100+ search engines, social media and
directory sites…so consumers can connect with you from their desktop or on the go via
their Smart Phone or Tablet! Correct listing data is also important for improving your
site SEO!

15. Reputation
Management
Our Real time
reports let you
know instantly
when there is a
problem.

16. Geo Targeted Video
Tell the Story of Your Business using
Sight, Sound and Emotion!
• 60 -90 second video
• Professional voice talent, scripting
• High Quality Images
• Choice of Music bed
• Optimized for 5 Best Search Key words
targeted to your local city
• Links to website, social media

17. Mobile Visibility
Mobile, Visibility, Video - $499 Set Up & $299/mo
Optimized Mobile Website – site matches look/feel of your existing
site, reaching action mode consumers on the go with smart phone
friendly website
Geo Targeted Custom Video Infomercial tells story of your business
with sight, sound and emotion, optimized on YouTube, targeted for Hi
Page Rank on Google.
Local Visibility Business Listing Package
- Claim/enhance local Google ,Yahoo, Bing listings
- Premium logo listing and profile page DH Directory
- Print logo directory listing in Sunday Daily Herald
- Verify optimize Top 150 search, directory and social site listings –
including GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social , rating and
review sites to alert of you of positive/negative consumer
commentary….protecting your most valuable asset – Your Reputation!

18. Social Media
Management Services

19. We Manage and Distribute Your Marketing & Social Media
Communication across multiple platforms
Plan & Sync the Message Distribute the Message via
Social, Video, Blog, Text &
We meet with your team regularly
to ensure offline syncs with online Email Channels
message and then manage all
postings hands free to you!
Marketing &
Social Media Calendar
The Message can include: • Your Charitable Efforts/Giving Back
• Marketing messages • Contests & Promotions
• Coupons/Special Offers • New Product/Service announcements
• Customer Loyalty Promotions • Product & Service Videos
• Customer Testimonials & • Employee & Vendor Recognition
Reviews

20. Create a Customer Loyalty Program
“What would it mean for your Business if
Your Current Customers Shopped with you
one more time a month?”
News of Your Store Via Multiple Channels Your Happy Customers

21. Social Plus Package
$499 1x set p fee and $399 per month
Create & Enhance Social Media Profile Pages for Facebook,
Twitter and Google + with monthly planning meeting to plan
your posts with updating all month long.
Local Visibility Business Listing Package
- Claim/enhance local Google ,Yahoo, Bing listings
- Premium logo listing & profile page heraldandnews.com
directory
- Print logo directory listing in Sunday Herald and News
- Verify optimize Top 150 search, directory and social site
listings – including GPS and Siri – great for SEO.
Geo Targeted Custom Video Infomercial tells story of your
business with sight, sound and emotion…targeted for Hi Page
Rank on Google.
Reputation Management – Real time monitoring of social ,
rating and review sites to protect your most valuable asset –
Your Reputation!

22. Social Loyalty Package
$599 1x design/set up fee and $499 per Month
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media : Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Text Messaging
• Complete instore collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site,
reaching action mode consumers on the go with smart phone friendly
website
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, Herald and News , Top 150 and real time monitoring of your
online reputation.

23. Kelly and Brent …this is the bundle with the print and banner ads
bundled in…..up to you how to price or if you even want to do it!
Social Loyalty
Social, Mobile, Visibility, Video
$599 Set Up & $000 ? per month
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Social Media Channels, Monthly Email Newsletter, Text
promotions and Blog updates and promote your New VIP program via:
• 3 Daily Herald Ads per week
• DH.com 50k impressions month on DH.com
• DH Video Showcase Channel
• Complete instore collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site,
reaching action mode consumers on the go with smart phone friendly
website
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.

24. Search Optimized Web & Mobile sites get you
found online and by consumers on the go
Reach Toledo has a variety of options to give
any business a professional, search engine
optimized presence for both Web and Mobile
sites.
Custom 2-4 Page Blog or Microsite – this
highly polished, professional site is a great
compliment to your existing site or can stand
alone. Easily update-able as part of your
monthly communication plan. Optimized for
Mobile.
Custom Websites – professionally designed,
completely custom, optimized for
search…packages starting at 8 page and up.
All include Blog page, Mobile optimization
Mobi Sites: We can optimize your existing
site for Smart Phones, so you can connect
with consumers on the go.

25. Sample Web, Mobile, Social Sites

27. Web and Social
Management

28. Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

29. Digital Premium
Web, Mobile, Social, Visibility $2499 Set Up & $000 per month
New Custom Web and Mobile Site – custom 5 Section site optimized for
Search with companion mobile site that connects with Consumers on the
Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media : Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Text Messaging
• Complete in-store collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.

30. More print and banners ads bundled in….if you want to include…..
Digital Premium
Web, Mobile, Social, Visibility $2299 Set Up & $000 per month
New Custom Web and Mobile Site – custom 5 Section site optimized for
Search with companion mobile site that connects with Consumers on the
Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Social Media Channels, Monthly Email Newsletter, Text
promotions and Blog updates and promote your New VIP program via:
• 3 Daily Herald Ads per week
• DH.com 50k impressions month on DH.com
• DH Video Showcase Channel
• Complete instore collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.

31. Targeted Display & Email Products

32. We offer targeting that reaches consumers
on the Web and on the Go

33. We leverage Search Re-targeting to reach consumers
actively searching for your products and services
Consumer performs Search Retargeting Increases Efficiency
1 a Keyword Search & Your Online Display targets potential
is anonymously customers who have been actively
“cookied” for their searching for your products and
Restaurant Lake Country search term.
services. Ads are served based on
Brand Names Searched and also
Consumer later visits their favorite Competitors Searched. Ads are Geo
2 sites on the Web and is served your Targeted to reach local consumers.
ad based on their past search history
Ads appear on Brand Safe Premium
Publishers sites reaching your target
audience as the move across the
internet. Dynamic ads can include video
and link to your home page , special
offers, Product pages and more.

34. “Lake Country’s Best Steak by Far!”
All ad design included at no extra cost!

35. Site Retargeting reaches potential customers who have
already Visited your Website and invites them back.

36. TV Meets Direct Mail!
• We create a Custom Email template that features:
• Your Marketing Message
• Custom Video – using your existing video or a
Video we can produce for you
• Links to site, box office, social media etc
• We Target the Email message to double opt in list
of Consumers by:
• Zip Code radius around your store
• Demographics (Gender, HH Inc, Age)
• Purchase Internet – 25+ categories including
Auto, Home Improvement.
• Your Video is search optimized for Google ranking
that lasts well beyond the email send date.
• Perfect program to sync with your traditional print
and deliver program, reaching your target multiple
times

37. Sample Email Report
This campaign sent over 3200 consumers
to the clients website