Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe
New advances in the collaboration industry are having an affect on the prior leading models, enterprise social networks and online community. Real-time messaging, such as Slack, app integration, and intelligent chatbots are pushing the envelope and shows that a one-solution enterprise collaboration strategy is not likely a viable solutions in most organizations. I examined the trends and what this meant at Social Connections 10 in Toronto this week.
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Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe
11. âš#âş@dhinchcliffe
Our information landscape became measured in thousands of petabytes
⢠Social ecosystems are
largely responsible.
⢠The good news:
Information is no longer
submerged.
⢠However, it is increasingly
became an onslaught.
⢠Enter big dataâŚ
Visible
Knowledge
Us
1 PB = 1,000,000,000,000,000,000,000 bytes = 1021 bytes = 1 trillion gigabytes = 1 million exabytes
14. âš#âş@dhinchcliffe
Now We Could Work Openly and Understand Our Collective Knowledge
Open Collaboration Insight
Social Tools + Knowledge Flow
Big Data
Admittedly, It Was Very Immature, But a Big Improvement
16. âš#âş@dhinchcliffe
The Current State: Social Business
⢠The use of open sharing and participation at the
core of how we work with our stakeholders and
manage our organizations
⢠And explicitly taking advantage of the rules (power
laws) that make digital networks uniquely powerful
⢠Aimed at business objectives
⢠Usually through social tools
⢠Creates or leaves behind more value at each step
in the process
⢠Works best with new technology
⢠And new thinking
⢠But leading companies are nowâ¨
reaping major beneďŹts today
⢠Expected to be a $23 billion industry by 2019,
growing at an impressive 26% annually. â¨
Source: Technavio
Local Social Business Strategy
social business committee/
center of excellence
Local Social Business Strategy
Local Social Business Strategy
coordination,
cross-pollination,
best practice capture,
support,
governance
Social Business Strategy
global
agile & iterative
organization
17. âš#âş@dhinchcliffe
New Data on Where
Social Business Value Lies
⢠On average half of social business
stakeholders say social tools have
better enabled digital activities
⢠But some areas are particularly high
value
⢠Order to cash
⢠Demand planning
⢠R&D
⢠These are not areas that most focus
on with social business.
Source: How social tools can reshape the organization, McKinsey, May 2016
22. âš#âş@dhinchcliffe
What Our Collaboration Landscape Looks Like Now
22
⢠Complex
⢠Fragmented
⢠Diverse
⢠Heterogenous
⢠Unintegrated
⢠Mixed modes
and styles
⢠Different
audiences
⢠Governance
constraints
⢠Separation from
SoE and SoR
24. âš#âş@dhinchcliffe
Some Are Seeking a Larger Scale, More Nuanced Collaboration Model
point-to-point
team, department,
project
enterprise-wide
all stakholders,
internal and
external
Hub
B
Hub
A
A Multilayered Collaboration Strategy
supporting
layer
App
A
App
D
App
G
App
F App
H
App
E
App
C
App
B
App
I
search
compliance
analytics
records retention
backup security
community management governance
a mass collaboration
platform, such as ESN
or online community
that integrates well
a team-scale
collaboration
platform that
integrates
well
Customers
Partners
31. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Personal Digital Agents Key Events
⢠Siri
⢠Cortana
⢠Alexa
Why to Prioritize
⢠Frictionless Voice UIs
⢠Work shifts from DIY
to do-it-for-you
⢠More productivity
⢠High leverage use
cases
digital tech
32. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Virtual Reality Interfaces Key Events
⢠Oculus Rift
⢠Google Cardboard
⢠Apps
⢠Low cost
Why to Prioritize
⢠Path to mind/machine
interfaces
⢠Enable unique
applications not otherwise
possible
⢠New modes of
communication and
collaboration
digital tech
33. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Mind/Machine Interfaces (Coming) Key Events
⢠Technology working in
the lab
⢠Cost point dropping to
mass market level in
36 months
Why to Prioritize
⢠Immersive new UX
⢠More productivity
⢠Powerful new types of
applications
⢠Path to 4th Platform
digital tech
34. (cc) 2016 7Summits LLC. Creative Commons. Some Rights Reserved.
7Summits LLC
The Concern: Digital Communities Are The Construct to Create Highest Value
⢠Central planning,â¨
command and controlâ¨
do have value
⢠But weâve discovered
that self-organizing
groups of people are
the single most
powerful human
construct
- Open Source
- Global communication
Facebook, WhatsApp,
etc.
- Blockchain
34
Tenet #1: Anyone can participate.â¨
Tenet #2: Create shared value by default.â¨
(So far)
35. âš#âş@dhinchcliffe
Key Digital Insight: More Connectedness = More Shared Value
team-based
department
scale
enterprise
scale
ecosystem
scale
crowd
scale
⢠Anyone can participate
⢠Formal social capital (connectedness) is
accumulated for later leverage
⢠Contributions are visible and shared by
everyone (network eďŹects by default)
⢠Collaborative scenarios are able to and
encouraged to scale
⢠Enabling diverse participation is a core
design value
⢠Emergent outcomes possible and much more
likely
High Connectedness, Scale, Diversity
Low Connectedness, Scale, Diversity
⢠Upfront assumptions on who can participate
⢠Social capital usually not possible or
encouraged
⢠Contributions mostly shared by initial
participants
⢠Not optimized for scale
⢠Diversity not a central design parameter
more social,
more open,
more strategic,
more shared value,
more emergent
#social media
#community
#forums
#ESN
#CMS/DMS/ECM
#intranets
#portals
#messaging
#uc
#email
37. (cc) 2016 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits LLC
Building Blocks: Comparing the Types of Collaboration and Engagement
37
E-mail
IM/Chat/UC
Wikis
Blogs
ESN
Community
Scale
1000s
10s
10000s
100000s
100000s
1000000s
Open, Visible,
Shared with All
No
Maybe
Yes
Yes
Yes
Yes
Only w/ Who Is
Invited
Yes
Likely
No
No
No
No
Needs New
Digital Skills*
No
No
Maybe
Maybe
Yes
Yes
Works Best w/
Community
Managers
No
No
Sometimes.
Sometimes.
Yes
Yes
* = Working Out Loud,
PKM, etc.
Interrupts
Work
Yes
Yes
No
No
No
No
38. âš#âş@dhinchcliffe
The Internet of Things: Everything Is About to Be Connected
Top Issues:
Standards
Security
Data Volume
And Something We Can Collaborate With
48. (cc) 2016 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits LLC
48
Do You Need An Apps
and Bot Strategy for
Your Collaboration
Toolkit?
⢠Open standards for
social app integration
exist (OpenSocial), use
them
⢠Investigate the apps
support for your
collaboration platform
⢠Only then, integrate
them yourself
⢠Aim at high value use
cases (budgeting,
supply chain, order to
cash, etc.)
Apps
⢠Bots are coming to
your platform
⢠But newer platforms
are likely to have
better bot support
⢠BeneďŹts are tactical
for internal facing,
but strategic for
externally facing
(customer care)
⢠Have bot contests,
bot days, and other
experiments to teach
the value
Bots