Digital Marketing Workshop Description: "Marketing is changing. Traditional approaches that have worked for decades, or even centuries, are being swept away. In their place are a confusing mix of new, digital methods of building your brand, reaching out to customers and adding value”. This workshop is designed to cut through the clutter and hype of digital marketing and provide a clear overview of this brave new world. Over two, highly interactive and practical days, the workshop will give you a solid grounding in the main Digital Marketing approaches including: Search Engine Marketing, Social Media, Email Marketing, Affiliate Marketing and how to use Analytics to increase the number of Conversions on Firm’s/ Organization’s website to whom you were working for. You will discover how to harness the incredible power of digital technologies in order to grow your business and to get your message across. Designed for those with little or no experience, this course will also be of value to those who have already started and who are looking for tips and suggestions on how to improve their Digital Marketing Personally as well as professionally.

1. 14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1
"Building a website that
converts visitors
into customers"

2. 14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2
Topics Covered
1) Discover what website usability really means
2) How to test whether your site is easy to use or not
3) When do you need a substantial redesign
4) Understanding how Conversion Rate Optimisation
(CRO) works

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 Server uptime
 Broken links
 Mobile responsiveness
Availability and Accessibility

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 Simplicity
 Familiarity
 Consistency
 Guidance
 Direct feedback
 Good information
architecture
Clarity

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Learnability

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Credibility

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Relevancy

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 Site load‐time is reasonable
Adequate text‐to‐background contrast
Font size/spacing is easy to read
Flash & add‐ons are used sparingly
Images have appropriate ALT tag
 Site has custom not‐found/404 page
 Main navigation is easily identifiable
Navigation labels are clear & concise
Number of buttons/links is reasonable
 Company logo is linked to home‐page
Links are consistent & easy to identify
 Site search is easy to access
Accessibility Identity

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Company logo is prominently placed
 Tagline makes company’s purpose clear
 Home‐page is digestible in 5 seconds
Clear path to company information
Clear path to contact information
 Major headings are clear & descriptive
 Critical content is above the “fold”
 Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
 Ads & pop‐ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user‐friendly
HTML page titles are explanatory
Navigation
Content

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 Your website looks and feels outdated
 Your website is difficult to navigate
 Your website is not optimised for SEO
 Your website has slow performance
 Your website is not mobile friendly
 Your website is hard to keep updated
 Your website does not represent your business anymore
When you have to redesign your website

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Conversion Rate Optimization is the practice of increasing
the amount of online sales and leads on a website, without
increasing the amount of web visitors.
Conversion Rate Optimization

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