Digital Marketing Workshop Description: "Marketing is changing. Traditional approaches that have worked for decades, or even centuries, are being swept away. In their place are a confusing mix of new, digital methods of building your brand, reaching out to customers and adding value”. This workshop is designed to cut through the clutter and hype of digital marketing and provide a clear overview of this brave new world. Over two, highly interactive and practical days, the workshop will give you a solid grounding in the main Digital Marketing approaches including: Search Engine Marketing, Social Media, Email Marketing, Affiliate Marketing and how to use Analytics to increase the number of Conversions on Firm’s/ Organization’s website to whom you were working for. You will discover how to harness the incredible power of digital technologies in order to grow your business and to get your message across. Designed for those with little or no experience, this course will also be of value to those who have already started and who are looking for tips and suggestions on how to improve their Digital Marketing Personally as well as professionally.

1. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1
Using Social Media
to grow your business

2. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2
Topics Covered
1) Understanding what Social Media is and isn’t
2) The advantages of Social Media Marketing
3) Tracking the online conversation
4) The main social media tools
5) Building an effective Social Media presence
6) Converting Social Media activity into leads and sales

3. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3
What is Social Media?
This new form of media makes the
transfer of text, photos, audio, video,
and information in general increasingly
fluid among internet users.
Social Media has relevance not only for
regular internet users, but business as
well.
Social media refers to the means of
interactions among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and networks.

4. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4
Traditional Vs. Social Media

5. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 5

6. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 6

7. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 7

8. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8

9. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 9

10. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 10

11. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 11

12. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 12

13. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 13

14. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 14
 You can get exposure to Quora’s 2.5 million
monthly visitors worldwide.
 You can demonstrate your expertise on
almost any topic.
 You can get insights from experts in any
industry.
 You can give direct answers to anyone asking
about your business, products, or services.
 You can share content from other websites
(including your own) in topic-focused boards
on your profile.

15. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 15

16. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 16

17. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 17

18. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 18

19. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 19
 Cost related
 Social Interaction
 Interactivity
 Targeted Marketing
 Customer Service

20. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 20
 First thing. Head over to Google Alerts and enter the keywords you want to
monitor. This is the easy one.
 Then do the same over at Socialmention Alerts. An easy one too. However,
these first two ones are a little bit slow so continue reading.
 Register an account on Netvibes.com and once your done keep that Internet
browser window open.
 Open one more window
 In the new window, go to socialmention.com and perform a search on the
keywords (for example the name of your brand) you want to track.
 Once you have gotten your result. Look for the orange RSS icon in the top right
corner. Click the RSS Feed icon.
 Now select the link in your web browser and copy
 Switch back to the window where you have your new Netvibes.com page.
 In the top, press new Tab and name it with the keyword you searched for.
 In the top left, click the green button ‘Ad Content’ and choose Ad a Feed in the
drop down menu.
21 Steps on How to Monitor Your Brand Online and Keep Track of the
Conversation

21. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 21
 Place your marker in the field that says ‘Enter a feed address or website URL for
auto detection’ and paste
 Press the button Add Feed besides your pasted link.
 Now press the little green button that says ‘add’ and you search result will be
displayed in the bottom field below the Tab that you just named.
 Switch windows and perform the same search in Socialmention but this time click
the tab Microblogs above the search field
 Redo the entire process and you have added your next search.
 Once you are done you should have searches in each and every area from the web.
 Now Switch window back to the one with Social Mention and go to Icerocket.com
 On Icerocket you will find the RSS results to the left.
 Now perform the same process except for creating new tabs in Netvibes.
 Once done, go to Twingly.com and perform the same searches on both Blogs and
Microblogs.
 Last thing to do. Go to the preferences of your internet browser and change your
startpage to netvibes.com
21 Steps on How to Monitor Your Brand Online and Keep Track of the
Conversation

22. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 22
Social Media Tools

23. 10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 23
Building an effective Social Media presence
 Research where your customers are
 Set up your profiles on the social media sites that your prospects
and customers are on
 Brand your profile
 Import your email contacts and follow all your customers, past
and present
 Spruce your blog up (you’re going to need some content to share
on your social sites)
 Set up your listening posts
 Sequence your content and schedule it for distribution across the
social channel of choice
 Think and Focus on Visuals

24. 10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 24
Converting Social Media activity into leads and sales
 Audit
 Target, Target, Target!
 Leverage Existing Databases
 Content Marketing on Steroids
 Decision Maker’s neeDs

25. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 25

26. 09/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 26

27. 10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 27
Coming Up
How to get to
the top of the
search engines (SEO)