Cola Wars03

Cola Wars Continue Case Study Analysis Presented by- Dhirendra Singh Erwin Saurabh Tigga Debabrata Swain Dilip Kumar Ganesan.M

[object Object],[object Object]

New Challenges ,[object Object],[object Object],[object Object],[object Object]

Production & distribution of CSD ,[object Object],[object Object],[object Object],[object Object]

Concentrate Producer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concentrate Producer ,[object Object],[object Object]

Bottlers ,[object Object],[object Object],[object Object],[object Object]

Profitability ,[object Object],[object Object]

Retail channel ,[object Object],[object Object],[object Object],[object Object]

Suppliers to Bottlers ,[object Object],[object Object]

Cola War begins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Year 1960s – the Armageddon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pepsi’s Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expansions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object]

Challenges to Coca-Cola ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1996-2004:reversal of fortune ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quest for alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quest for alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evolving stuctures and stratgies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internationalisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Venezuela crisis ,[object Object],After

SWOT : Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT : Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT :: Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT : Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profit Margins of Industry Concentrate Producers and Bottlers

US Liquid consumption trends (gallons/capita ) Source- US Beverage industry Consumption Statistics

Promising Segment US Liquid consumption trends (gallons/capita ) Source- US Beverage industry Consumption Statistics

Market Share by case volume(percent ) Coca cola 1966-04 : 29.04% Gain PepsiCo 1966-04 : 55.14% Gain Others 1966-04- 82.55 % loss

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key questions ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Cola Wars03

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Cola Wars03