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Culture Code: Creating a Company You Love

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Dharmesh Shah
Dharmesh Shah

Slides from my talk at the #leanstartup event at SxSW 2013.

Business
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Creating A Kick-A#! Culture Dharmesh Shah, Founder/CTO v3
Hi, I’m @dharmesh
All-in-one marketing software
Gross MRR Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Monthly Revenue Recurring Aug-12 Oct-12 Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
Gross MRR Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Monthly Revenue Recurring Aug-12 Oct-12 Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
culture: Set of shared beliefs, values and practices.
Now, an observation…
Most startups don’t think much about culture.
WE’RE PUTTING A DENT IN THE UNIVERSE. THAT’S OUR F#!@ING CULTURE!
Culture?. Relax. I got this… We have beer and ping-pong
Create a culture? Sounds fishy. Culture should just happen.
WHY SHOULD YOU SPEND CALORIES ON CULTURE?
You may not be able to craft culture. But, you can kill it through neglect.
2nd Law of Thermodynamics: Left alone, most things degrade to crap.
convention over configuration
“Startups are about people who build sh#t.” - @sgblank (earlier today)
Culture is about getting and engaging amazing people.
product:marketing :: culture:recruiting
product is to marketing as culture is to recruiting
The effective interest rate on culture debt is usually higher than technology debt.
Cultural debt is rarely “forgiven” You’re going to have to pay it.
Questions for your culture deck: 1.What are we doing? 2.Why are we doing it? 3.What do we believe? 4.Who do we want joining us? 5.How do we get them? 6.What does success look like?
Don’t create the culture you think you should have. Create the one you want to have.
Whether you plan it or not, you will have a culture. And, it determines your destiny.
Why not create a culture you love?
tweet me: @dharmesh Slides and notes: CultureCode.com

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