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Creating AKick-A#!Culture Dharmesh Shah, Founder/CTO v3
Hi, I’m@dharmesh
All-in-one marketing software
Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-0...
Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-0...
culture:Set of shared beliefs,values and practices.
Now, anobservation…
Most startupsdon’t think muchabout culture.
WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S OUR F#!@ING CULTURE!
Culture?.Relax. I gotthis… We have beer and ping-pong
Create a culture?Sounds fishy.Culture shouldjust happen.
WHY SHOULDYOU SPENDCALORIES ONCULTURE?
You may not be ableto craft culture.But, you can kill itthrough neglect.
2nd Law ofThermodynamics:Left alone,most thingsdegrade tocrap.
conventionoverconfiguration
“Startups are aboutpeople whobuild sh#t.”- @sgblank (earlier today)
Culture is aboutgetting andengagingamazing people.
product:marketing ::culture:recruiting
product is to marketing asculture is to recruiting
The effective interestrate on culture debt isusually higher thantechnology debt.
Cultural debt is rarely“forgiven”You’re going to haveto pay it.
Questions for your culture deck:1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us...
Don’t create theculture you think youshould have.Create the one youwant to have.
Whether you planit or not, you will have a culture.And, it determines your destiny.
Why notcreate aculture youlove?
tweet me: @dharmeshSlides and notes:CultureCode.com
Culture Code: Creating a Company You Love
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Culture Code: Creating a Company You Love

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Slides from my talk at the #leanstartup event at SxSW 2013.

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Culture Code: Creating a Company You Love

  1. Creating AKick-A#!Culture Dharmesh Shah, Founder/CTO v3
  2. Hi, I’m@dharmesh
  3. All-in-one marketing software
  4. Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
  5. Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
  6. culture:Set of shared beliefs,values and practices.
  7. Now, anobservation…
  8. Most startupsdon’t think muchabout culture.
  9. WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S OUR F#!@ING CULTURE!
  10. Culture?.Relax. I gotthis… We have beer and ping-pong
  11. Create a culture?Sounds fishy.Culture shouldjust happen.
  12. WHY SHOULDYOU SPENDCALORIES ONCULTURE?
  13. You may not be ableto craft culture.But, you can kill itthrough neglect.
  14. 2nd Law ofThermodynamics:Left alone,most thingsdegrade tocrap.
  15. conventionoverconfiguration
  16. “Startups are aboutpeople whobuild sh#t.”- @sgblank (earlier today)
  17. Culture is aboutgetting andengagingamazing people.
  18. product:marketing ::culture:recruiting
  19. product is to marketing asculture is to recruiting
  20. The effective interestrate on culture debt isusually higher thantechnology debt.
  21. Cultural debt is rarely“forgiven”You’re going to haveto pay it.
  22. Questions for your culture deck:1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us?5.How do we get them?6.What does success look like?
  23. Don’t create theculture you think youshould have.Create the one youwant to have.
  24. Whether you planit or not, you will have a culture.And, it determines your destiny.
  25. Why notcreate aculture youlove?
  26. tweet me: @dharmeshSlides and notes:CultureCode.com

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