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Rich-snippet and Structured data

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Dhanu Gupta
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About rich snippets and structured data
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Why we are doing?? Confidential Structured data makes the web a better place. It also helps Google better understand and present the information on your pages. Google and other search engines start recognizes, different products, to Improve the search results highlighting the more information about the Product. Let’s take example of Recipes as product. Previously when you search On google, you will notice only links and some meta title’s. but now with Enhanced search engines coming, now they will provide ratings/prep time/ Published date etc information on the fly. Like this:
Microdata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Microformats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
RDFa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Recommendations ,[object Object],[object Object],Confidential

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Rich-snippet and Structured data

  • 1. About rich snippets and structured data
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  • 3. Why we are doing?? Confidential Structured data makes the web a better place. It also helps Google better understand and present the information on your pages. Google and other search engines start recognizes, different products, to Improve the search results highlighting the more information about the Product. Let’s take example of Recipes as product. Previously when you search On google, you will notice only links and some meta title’s. but now with Enhanced search engines coming, now they will provide ratings/prep time/ Published date etc information on the fly. Like this:
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