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McDonalds meets foursquare
1.
Danielle Hamilton &
Lauren Williams McDonald’s Meets Foursquare
2.
3.
4.
Averages about 2,000
check-ins per dayAbout
5.
6.
7.
Achieve more business
by taking advantage of “Foursquare Day” (4/16)Objectives
8.
9.
Geared towards all
who regularly check-in to Foursquare
10.
Utilized Foursquare to
generate national publicity and increase sales
11.
Advertised “Foursquare Day”
on Twitter
12.
Offered incentive:100 randomly
distributed gift cards of either $5 or $10Programming
13.
14.
cost was only$1000
15.
Increase of check-ins
on Foursquare by 719 check-ins
16.
After this
day, 600,000 individuals opted to follow and fan them on mutliple social media sites
17.
There was a
33% rise in check-in traffic around the world
18.
Over 50 articles
were written regarding this campaignEvaluation of Campaign
19.
20.
It could not
be confirmed whether or not every individual who checked-in actually made a purchase
21.
There were only
those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one
22.
Not as many
social media users are familiar with Foursquare as compared to Twitter or Facebook
23.
500 million people
have a FB
24.
Twitter has 106
million usersEvaluation of Campaign
25.
26.
It increased traffic
to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)
27.
However, only on
this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peakEvaluation of Campaign
28.
29.
Bigger and better
incentives…and more of them!Personal Evaluation
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