After the talk you'll know what it takes to create, tell and sell design. In this lightning talk the audience will be slingshot through the spaces of modular design, storytelling and business selling. The lightning talk will convey insides and lessons learned of nearly 20 years in the business of digital design. From the ages of the original Star Trek television show, to the Commodore C64, to late 90ies MTV, to the C-Suite Meeting rooms at the Bahnhofstrasse in Zürich. It's going to be a short and fun ride on the history and experiences from a designer's childhood to his role as a lead interaction designer.

1. BRICKS, CAPTAIN FUTURE &
RAP - INGREDIENTS FOR
SUCCESSFUL DESIGN
DANIEL DEMEL
@DFOUR

2. PRINCIPAL INTERACTION DESIGNER @ NAMICS. CO-ORGANIZER @ UXCAMP SWITZERLAND.

3. DESIGN AS A SERVICE A.K.A. HOW I MAKE A LIVING !
CREATING DIGITAL EXPERIENCES

4. THE IMPORTANT THINGS I’VE GROWN UP
WITH THAT HELP ME DESIGN BETTER
EXPERIENCES

5. 1. IMPORTANT THING I GREW UP WITH:
LEGO

6. SIMPLE FRAMEWORK

7. DISTINCTION

8. MODULARITY

11. ATOMIC DESIGN

13. 2. IMPORTANT THING I GREW UP WITH:
CAPTAIN FUTURE

14. ADVENTURE

15. HOPE

16. STORYTELLING

17. CHILDLIKE CURIOSITY

20. PULP TO PROTOTYPE

21. SCIENCE FICTION STORIES ARE LIKE
PROTOTYPES

22. 3. IMPORTANT THING I GREW UP WITH:
RAP

23. ANARCHY IN HEALTHY DOSIS

24. „NOW I’M IN THE
LIMELIGHT
CAUSE I RHYME TIGHT“

25. SPEAK THEIR LANGUAGE

29. EXPERIMENT WITH THE TECHNIQUES AND
FIND YOUR OWN FLOW

30. JOIN A CREW

31. CONSULTANT GOOD DESIGN

32. DEVELOPER GOOD DESIGN

33. GESTALTER GOOD DESIGN

34. IMPORTANT THINGS THAT HELP DESIGN BETTER
EXPERIENCES
▸ LEGO - First steps in systems, technology & creativity

35. IMPORTANT THINGS THAT HELP DESIGN BETTER
EXPERIENCES
▸ LEGO - First steps in systems, technology & creativity
▸ CAPTAIN FUTURE - Telling a future through design

36. IMPORTANT THINGS THAT HELP DESIGN BETTER
EXPERIENCES
▸ LEGO - First steps in systems, technology & creativity
▸ CAPTAIN FUTURE - Telling a future through design
▸ NOTORIOUS BIG - Creativity & business

38. And if you don't know now you know
- NOTORIOUS BIG