How Social Networks Are Changing Academic PR, Marketing and Alumni Relations
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This document discusses how social networks are transforming college marketing, PR, and alumni relations. It provides examples of how then-Senator Barack Obama used social media effectively in his 2008 presidential campaign. It also discusses trends in student social media usage and why networks like Facebook are so popular. The document advocates for colleges to partner with Facebook and leverage Facebook Connect to engage alumni through virtual communities on the platform. It shares examples of how Skidmore College and Ithaca College are using Facebook in these ways.
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How Social Networks Are Changing Academic PR, Marketing and Alumni Relations
- 1. How Social Networks are Changing College Marketing, PR, and Alumni Relations Dan Forbush NAICU Public Relations Academy February 1, 2009
- 4. The 2008 Presidential Race
- 5. Main Obama Facebook Page
- 15. Inauguration Day
- 20. Alumni must be able to access the new Skidmore Network using their Facebook user name and password
- 21. Why Facebook?
- 24. What Makes Facebook So ‘Sticky’ ?
- 25. ‘ Friending’
- 26. Content-Sharing
- 27. Content-Sharing
- 28. Content-Sharing
- 29. Content-Sharing
- 30. News Feed (mine)
- 31. News Feed (all friends)
- 32. Interactions Galore (50,000 Applications)
- 35. Page Views
- 36. Fans
- 37. Creating a Niche Community in Facebook
- 39. Creating a Niche Community ‘ Notes’ is like a blog ‘ Notes’ is like a blog
- 40. Creating a Niche Community Alumni profiles
- 41. Creating a Niche Community Alumnus MySpace Page
- 48. Facebook Connect With CNN.com
- 50. Facebook Connect With CNN Forum
- 54. An Example from Higher Ed Ithaca College: Facebook Connect With iModules
- 60. Single Sign-on Page allowing member to “link” the two accounts
- 66. There’s a Lot You Can Do To Strengthen Your Institution’s Visibility in Facebook Itself – for Free!
- 67. We’ve Launched a Series of Facebook Pages and Groups Skidmore Alumni Class of 2013 Alumni in Digital Media Skidmore Musicians Online Skidmore Global We’ve told alumni we’ll help them create their own
- 68. We’ve Created ‘Skidmore Interactive’ To Bring It All Together This is our ‘home page for Skidmore’s online communities’ It’s the core of our social network
- 69. We Embarked on a Graphic Identity Program in Facebook. Here’s our Main Alumni Group.
- 70. Our Career Services Page
- 71. Our Class of 2013 Page
- 72. Our ‘Online Musicians’ Group
- 73. We Produced a Special Issue of Our Magazine: ‘Digital Skidmore’
- 74. We Inserted a Four-Page Promotion: ‘Making Friends with the Web’ Our objective was to build alumni audiences in Facebook, LinkedIn, and YouTube and to begin a serious discussion about a Skidmore-managed social network
- 76. ‘ Laddering’ Support through Tiers of Engagement* *Edelman Personal Create a profile, post a comment, make a donation, sign up for email, ‘friend’ a classmate Social Post pictures or videos, write a blog post, join a discussion or group, post a class note Advocate Recruit others to donate, host an event, create a group
- 81. Other Networks, Sites, and Smart Approaches
- 82. Twitter.com
- 83. Tinyurl.com
- 84. Twitter feed
- 87. Yammer
- 88. Basecamp
- 89. BigThink
- 90. Google Maps ‘Mashup’ at Colgate
- 91. Box.net
- 92. Slideshare
- 93. The Vatican on YouTube