Gen matrix

D
BOSTON CONSULTING GROUP   MATRIX ,[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object]
Relative Market Share and Market Growth   To understand the  Boston Matrix  you need to understand how market share and market growth interrelate.   
MARKET SHARE ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET GROWTH RATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE BCG GROWTH-SHARE    MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
STARS High growth, High market share ,[object Object],[object Object],[object Object],[object Object]
CASH COWS ,[object Object],[object Object],[object Object],[object Object],[object Object]
DOGS Low growth, Low market share ,[object Object],[object Object],[object Object],[object Object]
QUESTION MARKS High growth , Low market share ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY BCG MATRIX  ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
MAIN STEPS OF BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BCG MATRIX WITH CASH FLOW
BENEFITS ,[object Object],[object Object],[object Object]
LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]
PRACTICAL USE ,[object Object],[object Object],[object Object]
BCG MATRIX  scorpio Jeep balero
CONCLUSION Though BCG MATRIX has its limitations it is one of the most FAMOUS AND SIMPLE portfolio planning matrix ,used by large companies having multi-products.
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Gen matrix

  • 1.
  • 2.
  • 3. Relative Market Share and Market Growth To understand the Boston Matrix you need to understand how market share and market growth interrelate.   
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. BCG MATRIX WITH CASH FLOW
  • 15.
  • 16.
  • 17.
  • 18. BCG MATRIX scorpio Jeep balero
  • 19. CONCLUSION Though BCG MATRIX has its limitations it is one of the most FAMOUS AND SIMPLE portfolio planning matrix ,used by large companies having multi-products.