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  1. 1. Strategy Dr. Satarupa Roychowdhury
  2. 2. Vission
  3. 3. What are the categories or types of goals? There are generally 3 types of organizational goals that generally align with the organizational level at which they are created: Strategic Goals Strategic goals are generally developed by higher-level managers. For example, in a corporation, the board of directors is generally tasked with crafting the organization's strategy. As part of this function, this group may also craft goals for the organization to accomplish. They then hand these goals down to the company's executives and then lower-level managers for execution. Tactical Goals Tactical goals are generally developed or carried out by middle managers. That is, tactical goals are increasingly present in middle tiers of the organizational structure. These goals break down the strategic goals in to more actionable elements based upon the function or division of the sub-unit tasked with relevant responsibilities.
  4. 4. Operational Goals Operational goals are specific, measured goals that are further broken down into specific objectives to be accomplished. These goals and objectives are the domain of the functional employees who go about delivering the company's value proposition customers or clients.

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