2. Available market: Those in potential market who have enough money to buy the product.

3. Qualified available market: Those in available market who are legally permitted to buy the product.

4. Target market: The segment of qualified available market to whom the firm has decided to serve.

6. Marketing strategy: Once the best opportunity to identify customer needs is identified, a strategic plan for pursuing the opportunity can be developed. Market research will provide specific information that will permit the firm to select the target market segment and optimally position the offering within that segment.

7. Marketing Mix decisions: detailed tactical decisions are made for controllable parameters of marketing mix. The action items include:

8. product development,

9. pricing decisions,

10. distribution contracts ,

11. promotional campaign development

13. Reduce financial risks

14. Determine consumer attitudes

15. Monitor the environment

16. Coordinate strategy

17. Measure performance

18. Improve advertising credibility

19. Gain support for decisions

20. Verify intuition

22. where the buyers are located

23. when do they buy

24. how frequently do they buy

27. Technological Factors

28. Economic Factors

30. Latest Laws and Policies enforced

31. Current Technology in use

32. Customer Reviews

33. Competitors

34. Distributors

36. Marketing Research System

37. Marketing Intelligence System

39. Linear Programming

40. Regression and Correlation

41. ANOVA

42. Discounted Cash Flow

45. Sales Performance Analysis is done to check whether sales has achieved the benchmark or not.

48. Interviewing the customers.

49. Questionnaires.

50. Gather information.

52. Give focus to the project and outline alternative.

53. Identify reasons NOT to proceed.

54. Enhance the probability of success.

55. Provide quality information.

56. Increase investment in the company.

57. Provides documentation.

59. Technical Feasibility: “Can it be built?”

60. Economic Feasibility: “Will it make economic sense if it works and is built?”

62. Role of system analysis in marketing.

63. Person doing system analysis::THE SYSTEM ANALYSIST

64. Activities for system analysis.

65. System analysis report.

67. Market oriented Systems Analysis focuses on market Processes rather than existing reports and decisions.

69. Data Flow Diagram

70. Structured English

71. Decision Table

73. What Data Are Used In Each Process?

74. What Data Are Stored?

76. Distribution And Sales Process

78. Expect it to be fully self-sufficient and profitable to all market participants in the future.

79. The web-portal presently attracts around 30,000 unique visitors every month and a significant share of Ukraine’s fruits & vegetables gets sold through our portal.

80. The MIS helped lower the transaction costs to farmers. Transaction costs for farmers were reduced by 100-200 times.

81. Farmers were also provided with a weekly magazine, which included key market news, market prices (wholesale and retail) in all major regions of Ukraine, offers & bids, produce production, PHH, packing, storage and marketing recommendations and many other useful features.

82. Helped farmers to develop a stronger negotiating position when talking to buyers.

83. Price information from various regions within the country helped them improve their marketing decisions and sell products to regions where highest margins were observed.

84. Price and production forecasts provided each spring and updated 2 times per year helped farmers plan production of crops that were in strong demand on the market and thus, for higher prices and greater revenues.

85. The number of fruit & vegetable processors increased from 15 in 2003 to about 125 in 2006.

86. The number of full-service wholesale companies has increased from virtually zero to around 30 and many mid-size companies were created.

87. Growers’ incomes at least doubled, consumers received lower prices for higher quality fresh produce. Also, thousands of on-farm and off-farm seasonal and permanent jobs were created.

88. Ukraine, which prior to AMP’s interventions imported fruits & vegetables from Poland and other neighbouring countries, in 2006 became a net exporter of many of these products.

89. Thus, the succeeded in the mission that even if farmers do not have access to the Internet, it is enough for them to have access to a phone to have the benefits of modern market technologies work for them. Conclusion<br />To conclude the whole project, we can say that Marketing Information System is necessary element in the present scenario in order to develop any new product in the market. The Whole System ensures that a product should not be just made to be sold in the market but to be known for its brand name, quality, reliability, affordability along with the attainment of customer satisfaction. The Marketing Information System also ensures that a product should start from a scratch of analysing the feasibility of the product till its continuous maintenance process.<br />