2. Levi Strauss & Co
Founders
Headquarters
Area served
Industry
Owner(s)
Employees
Divisions
Levi Strauss
San Francisco, California, U.S.
Worldwide Clothing
Textile
10,000+
Levi's, Dockers, Signature by Levi Strauss
& Co.
3. Contd…
Levi Strauss & Co. (LS&CO) is a privately held clothing company
known worldwide for its Levi's brand of denim jeans.
The company began producing denim overalls in the 1870s,
modern jeans were not produced until the 1920s
Levi Strauss & Co. is a worldwide corporation organized into
three geographic divisions:
Levi Strauss Americas (LSA), based in the San Francisco
headquarters;
Levi Strauss Europe, Middle East and Africa (LSEMA), based in
Brussels; and
Asia Pacific Division (APD), based in Singapore
5. FORMAT OF
RETAILING
LS&Co. products are sold through a wide variety of retail formats
around the world, including chain and department stores,
approximately 15,000 franchise stores dedicated to brands in the
company-operated retail network, multi-brand specialty stores,
mass channel retailers, and both company-operated and retailer
Web sites.
There are approximately 2,000 retail stores dedicated to selling
this brands around the world.
6. LOCATIO
N
CITY No. Of SHOWROOM
PUNE 9
RANCHI 2
PATNA 3
NEW DELHI 15
NOIDA 4
HYDERABAD 7
BANGLORE 12
7.
8. PRODUCT
The company design and markets jeans and jeans related pants,
casual, skirts, jacket and related accessories for men, women and
children.
Levis brand- men ,women and kids jeans, jeans related products, knit
and woven tops, outer wear and accessories.
Dockers- men, women and boys casual pants, shorts, skirts, knit and
woven tops,outer wear and accessories.
Slates- men and women pants, skirts, tops,jackets,outer wear,
accessories.
9. PRODUCT PRICE
RED TAB 900-1399
RED LOOP 1400-1999
RED PREMIUM 2000-2999
RED SUPER PREMIUM 2999-above
10.
11.
12. PLACE...
To provide desired products at proper place.
To fulfil the requirements of every locality according to the
taste of the people
To increase the brand equity by reaching every corner of the
world Promotion.
To equalize the demand and supply of products at all places.
14. PROMOTION
For the promotion of sales Levi Strauss & Co. adopt a very
effective but comprehensive strategy.
Levis pays attention to the publicity of its products. The major
source of promotion of Levi’s is done by creating public relations.
Brand Ambassador:
Akshay kumar
15. ADVERTISEMENTS
Levi’s uses the following promotional strategies to
promote its product
Personal selling- Personal selling by the representative
of the organization takes place face to face with final
consumers.
Mass selling- Levis does mass selling to inform a bulk of
persons by advertising
Advertising Medium :The advertising media used by the
company are :-
Television
Fashion Magazines, Newspapers
Internet
Bill boards, banners etc.
19. PEOPLE
EMPLOYEES:- Approximately 11,800 worldwide
• 5,400 in the Americas
• 4,200 in Europe
• 2,200 in Asia Pacific
STAFF:
Well dressed and with in uniform.
Staff member have a good command over language with a good
communication skill.
Most of the staff is localised and a well known to local language.
20. PROCESS
Document:-Document process identify risk and controls.
Validation:- validate that key risks are covered in the processes ,
check whether controls are working effectively.
Remediation:- take corrective actions when controls are not design
properly or not working as design.
Testing:- test controls by taking sample from population period.
Reporting:- report control platform to management.
21. PHYSICAL EVIDENCE
• The Retail outlets of Levi’s products are mainly in big malls and now it
is also available in Small towns which is easily reached by the High
class and Middle class people.
• There is no other company with a comparable global presence in the
jeans and casual pants markets.
